Digital Marketing Strategy Planning to Grow Your Business Online

guide to start a blog for your etsy shop to grow sales

9 Steps Guide to Start a Blog for Your Etsy Shop to Grow Business

Hina Naz / August 18, 2017

Here is the step by step mini guide to start a blog for Etsy shop to grow business. Yes! I did this and grew up my Etsy sales with unique customers within few days. You can do the same if start with right strategy. You can also do the same if start with right strategy. Yes! Blogging is the right formula… Blogging is the great platform to market your business to your target audience. I started blogging by chance as I was writing in local magazines so I decided to put my writings on blog so my journey started out and it leads to several businesses. I learned a lot during this period and now wanted to share my knowledge to beginners. Today, I am sharing step by step guide for new Etsy sellers or Etsy shop owner to grow their business presence using blog. Most people think it’s a time-consuming job and too techy to manage but believe me, it will create a big difference in your sales and to improve your business revenue. Through blogging, you can bring global customers to your shop. My idea is to keep this post short and to the point, so the beginners can easily get the idea to start their blog right a way just by following the steps. Budget is also important so I will share the best options to start a blog with economical range. Many Etsy Store using Blog to promote their business like Everything Etsy and TwelveSkip, So let’s get started! Follow Step to Start a Blog for Etsy Shop Step 1 – Get Domain name Domain name is the name of your blog or the address of blog/website that people use to reach your blog site. It’s easy to say, it’s an address of your blog that people type in address bar called URL (Universal Resource Locator). Like; www.blogname.com You can decide domain name as per your business information or might be you can take your Etsy shop name to create a domain name if it’s available. If your Etsy shop name is not available as domain name then don’t worry about it. You can take another good name as it will not make any difference in your traffic. But make sure the domain name should be: not too long easy to call easy to write short and not too confusing for others to understand the concept of your shop. Best idea is to write 10 – 15 names and then shortlist the best names and check their domain availability. 6 Ways to Find Good Domain Name for Your Blog or Website How to Check Domain Availability To check domain availability, go to www.namecheap.com In the search bar, write the selected name by choosing domain extension (TLD). If it’s available then note it down. Don’t buy the domain yet as I will tell you to buy a FREE domain when purchasing hosting service in Step 2. Make sure to choose TLD as per your requirement. Domain with .com has high value otherwise you can take .net and other regional TLD. Like; www.domainname.com.au with .ca, .se, .in or other as per your requirement or interest. Now time to move on selecting hosting service. Step 2 – Get Hosting Service Getting best hosting service in an economical range is important. There are so many hosting services in the market providing cheap packages but it’s not advisable to go with them as it will suck you in long run. A good host will have following features: 100% uptime Unlimited Storage Backup services Unmetered bandwidth Secure and reliable network Domain based email addresses 24 hours live support Good idea for beginners to start with shared hosting services and later when you get the traffic you can move to dedicated or VPS hosting service. I recommend my clients to go with Bluehost or Justhost to get their hosting as it’s economical and shows 100% uptime. I also used Bluehost by myself for several websites. So if you choose Bluehost as your hosting provider then follow the steps to register hosting with free domain. Go to Bluehost website hosting page Click on “Get Started Now” Check the Basic plan (recommended for new blogger) but I recommend you to go for Pro Prime Package as it includes SSL. (According to new update of Google, SSL is recommended for websites/blog to get rank on search engine) Get it as it will make your post secured and easily get traffic. Select package here and move to purchase the hosting It will take you to “Sign up Now” page Write your domain name here. There are two options: One for new domain If you already have a domain name then write it here Click Next Complete further detail of Account, Package, and Payment information Mark check on Agree terms and condition Click Submit button Now check your email to get CPanel login information. Login to Cpanel with received information in an email. Now you are done and next move is to install WordPress Step 3 – Install WordPress As I told you earlier that Bluehost is good hosting service and facilitate user to install WordPress with 1-click install. In CPanel dashboard, find WordPress and click on it to start the installation. Now follow the step to complete the installation process: Write the domain name here that you entered in domain name section. For instance; www.websitename.com Keep the directory field blank (By keeping it blank, it will install WordPress in root folder otherwise it will install in sub-directory) Click Next So WordPress installed now. Voila! This information is only valid for those users who already registered the domain name from another domain registrar. If you take the domain and hosting from same company then you can move to Step 4 – Apply theme This is called Domain Pointing Login to your domain registrar account Access dashboard Locate the My Domain option Click on Manage domain Edit DNS Enter the hosting company DNS in your DNS Section like; NS1.bluehosting.com If you feel so technical then you can take […]

Digital Marketing

5 Simple Techniques to to Improve Etsy Shop Traffic and Increase Sales

Hina Naz / August 17, 2017

Here are 5 simple and effective techniques to improve your Etsy Shop Traffic to increase Etsy sales exponentially. I used this to increase my Etsy sales. A few years back, I was looking and searching the way to increase Etsy traffic just to increase my Etsy sales and after research and spending more time to learn the Etsy search behaviour now I am able to write this post to share my insight to new Etsy sellers and people who want to increase their shop sales. If you are my reader and interested to sell on Etsy then you can follow posts at the end of this article. Etsy is the great marketplace to sell your product to global customers. After the last updates in January 2017, Etsy sellers experiencing tough time to increase their sales and also wants to improve traffic and views. According to me as I feel Etsy new updates are more professional and new features are the requirement of real time. But if you are on the same ship and getting down in sales then this post is for you. Increasing Etsy shop sale is all about reading and understanding Etsy search behavior. So here you can review 5 simple techniques to improve Etsy shop traffic to increase sales. When I first started my Etsy shop, I spent my big time to understand how Etsy shop work and how the targeted customers can find my product. Basically, Etsy search mainly focuses to rank products on the basis of Title and Tags. Initially, my sale was showing roller-coaster ride as I was not set with targeted keywords to bring right traffic on my site at right time. Today, my sales grew up 80% just by focusing few things and I want to share my best practice with you that you can also incorporate in your shop to grow sale. Complete Guide To Start Your Etsy Sales Growing Shop 1) Add Quality Listing Yes, it’s important to add a quality listing fully equipped with all the required ingredients. First, think like a customer and make your own critic. Like; if you are searching the product with specific category then which type of product you want to click. Of course the one with good quality fulfilling required demand. A listing design is so important to consider. As it needs to be engaging to get customer attention in the first click. Boring, non-professional design can come up in Etsy search but people will not click it. So be Think Like a Customer First, think like a customer and make your own critic. Like; if you are searching a product with specific category then which type of product you want to click. Of course the one with good quality fulfilling required demand. A listing design is so important to consider. As it needs to be engaging to get customer attention in the first click. Boring, non-professional design can come up in Etsy search but people will not click it. So keep focus to design highly presentable and clickable design of your product. Take Help with Professional Graphic Designer For this, you can take help with professional graphic designers who can help you out to design your shop graphics and product listing design at minimal cost. Take a listing template from designer and add your all listing items by using that template to manage a similar tone of your shop. There are so many good designers on Etsy that might can help you. 2) Learn Etsy SEO to Grow Etsy Shop Traffic Now next step to focus on Etsy SEO techniques to grow Etsy shop traffic. For this, you need to learn and investigate Etsy search behavior to get your product listed with high rank. For this, you need to focus on your target market or your targeted customers and you will target those customers with targeted keywords. Here you have 3 choices to get the customers from: Google search Etsy search Social media My best option is to write keywords that accommodate all three search. So I made a strategy to find related keywords from Etsy search and from Google Keyword planner. Understanding Etsy searching is easy, simply go to Etsy website and write about a product that you want in Etsy search bar. Etsy will show you a list of related products. 1st row will comprise on the non-organic product (meant to say advertisements) and next to that you will find the related product. Now you can check title, tags and description of best-ranking products. A few days back, I wrote a complete article on Etsy shop SEO that you can explore to get more insight. “19 Ways to improve Etsy SEO of Your Etsy Shop“ I hope the above article will help you to boost your Etsy traffic just by doing little SEO tweaks. You can also take help with professional Etsy SEO Specialist if you are uncertain in some of the areas. Take ETSY SEO Help with Professionals 3) Look Around Best Selling Similar Product Shops This is also one of the best options to look around best selling shop of your similar product. Delve into that like how they improved their sales to get inspiration. What are the techniques are they using to boost the customers. Etsy has a great feature to show the number of sales in each shop. Take benefit of this feature and check out the sales. Don’t get desperate if they have a high number of sales and you are not in that cycle just take inspiration to boost your sales strategy. You may have a look in following: Like; when the shop opens up, the number of product listings and number of sales figure. This is enough for you to get idea about shop success. Now time to apply your research data in your shop. But how? Simply by Improving title keywords and related tags. 4) Pin Your Product Most of the Etsy seller ignore this option to share your post on Pinterst. As per my personal experience Pinterst is the most […]

Digital Marketing

4 Effective Time Management Tips for Bloggers to Manage Blog Posts

Hina Naz / August 16, 2017

Here I shared 4 most effective time management tips for bloggers to manage blog post. So now you can happily manage your time to write daily blog post If you are a professional blogger and managing your blog then you can understand that Blogging seems like a full-time job as writing a good blog post takes most of your time. These 4 effective time management tips will help to manage your blog post in short time. I love to write and I first started blogging in 201o but blogging delay comes up after 2 years as I was doing business and engaged in so many other things so couldn’t manage time. My instinct always reminds me that something is missing as I was not writing. So I decided to write again in 2014 with the strategy to manage time effectively. As a blogger, my time management tips based on my schedule, surrounding, convenience, and priorities so you can manage it in your own way but focus to manage time if you are a serious blogger. Time Management Tips for Bloggers to Manage Blog Effectively However, timing is important when you write a blog but you need to accumulate 3 essential ingredients within you. 1 is the FOCUS, 2 is the CONVENIENCE, 3 is ORGANIZATION. When you combine these 3 then you will know the secret of effective time management to manage your blog and to write your blog posts. Download: BLOG PLANNER KIT So let’s get started to delve more into time management tips to manage your blog: 1) Create a Work Balance and Priorities Yes, work balance is important when it comes to managing your time. There are various techniques that lead to manage your time effectively like if you are doing business, student, busy in the job then make a schedule to do things in a right way in right time. Focus on what’s important for you and how do you manage your time to do the things. Here, work organization is important to plan effective work balance. Focus on what’s important for you and how do you manage your time to do the things. Here, work organization is important to plan effective work balance. I do so many things in one day personally and professionally. So I have to create a balance in my work life and personal life. And effective time management helps a lot. Dealing with Priorities… Now the next move after maintaining a work balance is to create priorities. Here you need to arrange a time on the basis of priority. Best practice is to create a priority list on daily basis. It will help you to do important work in a timely manner. As here I am talking about time management of blogs so make a list on weekly basis like; On Saturday and Sunday – focus to write good blog posts. Why? because you will have holiday time and have more time to manage your writing effectively. Monday and Tuesday – Set time for creating post managing graphics and posting as well Wednesday-Thursday – Stay Focus on posts marketing Friday – Take time to have a look in blog performance or to look around stats. If you have more time than you can make a strategy of next blog posts. Above time setting is just an idea to prioritize the work. You can manage time schedule as per your convenience. 2) Effectively Define your Goals To do things without setting goals and objective is like working without rewards. Yes, you need to set goals while managing your time for quality blogging. You can use goal organizer apps or a simple goal organizing printable to set your blog goals. Write about the topics that you want to cover within a day/week/month. Like; if you start your new blog then make a list of goals to introduce new things in your blog. You can write a weekly goal list of: new blog post content, email marketing campaigns blog engagements and collaborations social media campaigns introduce new features application of digital marketing It’s all about your blog management strategy to manage your blog effectively within a specific time. Also, essential to allocate time frame with each goal. It will help you to stay focused and organized. Complete Guide to Start Your Own Blog 3) Allocate Time To Priorities and Goals This is important to allocate time frame to each segment of work. I normally focus on this. Like; I can’t spend my whole time on blog marketing if I am doing it myself so I need to define a time limit for each task. For instance; if you are going to market your posts on Pinterest then allocate 20 mins for this on each day basis. In these 20 mins, you will pin your post, you can pin another post, you can add items inboards, you can comment on other posts. So 20 mins are enough if you focusing on time management. In the same way, you can apply 20 mins on Google+ also to Facebook and Twitter for post scheduling. So collectively, 1 hour is enough for social media marketing. In the same way, if you do email marketing then spend 2 hours on this on weekly basis. Like, spend 1 hour to design the campaign and 1 hour to post and on delivery. It’s just a reference to managing time. You can manage it according to your convenience. 4) Focus on Writing that You Want Writing quality post content is the big task for every blogger to do it by maintaining perfection and professionalism. A good blog post more than 1000 words take a time to design the overall post concept. You can manage time to start with keyword research, write a unique and information based content. Design quality pictures to get readers engagement especially if you are focusing to get traffic from Pinterest. Follow the rules of SEO and then posting. I recommend my new clients to make a strategy of focused writing to introduce your blog to targeted […]

Digital Marketing

8 Steps to Start a Photography Business Online – Photographer Guide

Hina Naz / August 9, 2017

If you are a professional “photographer” and feel interested to take your professional career at next level then being online with a professional look is the more lucrative option to show your skills and expertise to the world. Today, we are sharing best practices for photographers starting a professional photography business online. Professional photography market is so competitive and at the same time innovative. Being online with a professional touch is so important for every photographer that the reason why you see a variety of websites in the photography business. So you are ready to start your photography website to grow business leads. Let’s delve into it to get started by following 8 super easy steps: FOLLOW STEPS TO START PROFESSIONAL PHOTOGRAPHY BUSINESS ONLINE 1) Get a Professional Brand Name It’s recommended to get a professional brand name that will create your professional identity in an online world. Brand name should be engaging to get your audience interest in your business. I always recommend my clients to get the name that’s easy to call and pronounce. As a common practice, many photographers want to brand their business by using their name and it’s a good idea but make sure the name should be unique within a business niche. NEED BRAND NAME SERVICE 2) Register brand name as Domain Name After choosing a brand name the next move is to go for registering the domain name. Here you need to be cautious when selecting a domain name to decide the domain scope. For example; you are a professional photographer in New York city so you need to define your scope whether you are open for international assignments or only looking to get local projects. It all depends upon you and your requirements. If you are open to expanding the business worldwide the go with .com otherwise you can choose regional TLD to get noticed. Like; the domain could be like this: Jessicaphotograhy dot com Jeassicaphotography dot com dot ca Jeassicaphotography dot net You can easily register FREE domain name while registering the hosting service. But I always recommend my clients and customers to keep seperate company for domain and hosting just to keep away from potential hacking attempts. Security is always a priroty to get visible in online world. Steps to Find Available Domain Name To check the available domain, just follow the steps: Go to namecheap.com In search bar, write your possible domain Search it to check availability If it’s available then you can register it or you can freely register during hosting purchase. In this way, you can save $10. 3) Get Professional Hosting Services Hosting is the foundation of the website so it’s recommended to go for an economical and best hosting service provider. Never compromise quality on cheap or free services as it’s a matter of business reputation. By choosing best hosting service, you will get: Security (SSL) 99.9% uptime Backup services Server reliability Non metered bandwidth 24×7 Technical support Here I wrote an article to choose best hosting service might be insightful for you to review. Otherwise, you can use Bluehost services as it’s economical, easy to use and provide the fastest server with maximum uptime. Initially, you can choose Bluehost WordPress website package to move forward as your business grow then you can move to VPS or Dedicated hosting package. Here you can find steps to following the hosting registration process. 4) Design highly Responsive Website Now after registering the hosting, you need to do initial installations to setup WordPress from hosting Cpanel. A good web host provides 1-click install to ease your work. In above link, you can get a complete guide to do these setups. Designing a responsive website is the demand of current time. By showing static and non-responsive website, you need to struggle to get potential leads. Your website should follow the contemporary standards and user-friendly. A highly responsive website will include following features: Compatible with all browser SEO friendly High resolution Fully customizable Adaptable and easily integrated with new features and functions 5) Add Engaging Photography Website Theme Yes, this is important to have fully responsive and high-resolution photography website theme to show your business. Here you can see some good photography website themes to select for your website. List of Photography website Themes Uncode WordPress Photography Theme Twofold Stunning WordPress Theme Photography Soho Creative WordPress Photographer Website Theme Epix Photographer WordPress Theme Borano WordPress Photography Theme Ideal for Professional Photographers Take a Look! In the link list, you can find some good website theme for your business and easily implement in your website design to show you business and professional work. 6) Go for Content SEO Now you have designed your website and it’s time to work on website content. So far you have invested in your website as you take domain, hosting, theme and designing cost. But, your website is nothing without optimized content. If you are new to this then simply understand that whatever you show on your website in form of images or in content/text should be packed in a targeted keyword related to your audience. When you place optimized and targeted keywords in your website then people organically find it through the search engine. Simply understand this concept with an example; I am looking “best wedding photographer” in “NewYork” city so I will go to Google search and write “best wedding photographer in New York”. The result will show me thousand of website but I’ll only check few link that is at the top of the search. The websites that are visible on top of the search are SEO optimized website. Google has structured formula to rank a website on the basis of performance and content optimization. 7) Write Blog post about Photography Next step is to write blog posts about photography business – By writing a blog, you can share knowledge, wisdom, your experience, skills, and expertise to fellow photographer and with your readers. Blogging provides you the opportunity to show who you are, why you are a photographer, and what value you […]

download royalty free stock images and photos

Digital Marketing

19 Best Websites to Download Royalty Free Stock Images or Photos

Hina Naz / August 9, 2017

If you are looking stunning royalty free stock images as a free download for your blog or website then these websites will definitely help you. So, you are at right place as we are sharing a list of some best websites to download royalty free stock images or photos in a single click. Let’s have a quick look! Explore Royalty Free Stock Images Free Download 1) SplitShire Splitshire shares a large collection of free images for personal or commercial projects that you can use but not allowed to resell for business purpose. Explore the website and easily search required images to download! 2) Barn Images Barn Images was launched in March 2015 by Igor Trepeshchenok and Roman Drits, two photographers from Latvia. They mutually created Barn Images with the hope of redefining traditional stock imagery. The website adds new free images every weekday. 3) The Stocks I found the stock the best. The website features all the best free images in a single place. Simply click on the web links featured in their home page menu and start surfing. 4) Skitter Photo All photos on Skitterphoto are public domain. This means that all photos are free to use for any purpose. You may download and edit photos and even use them commercially. If you are a photographer and interested to share your photos with people you can also join Skitterphoto! 5) Startup Stock Photos I found it a great place to download free stock photos as per the requirement. A single place to explore good photos according to business requirements. 6) Picography Picography comprises on photographs taken by iPhone to use for personal or commercial projects. To download the high-res images, you only need to click on an image! the cons of the website as it doesn’t categorize the images. 7) Startup Stock Photos Startup Stock Photos is the best place to find stock images for your website or blog. I found the quality of the photograph is good and you can find explore images as per your need. 8) Burst Burst belongs to Shopify which is a new and one of the best free stock photo website with 1200+ high-quality images for small business. They are available under the Creative Commons Zero license and there are tons of innovative business photos that you can download and edit as per your business requirement. 9) PhotoPin It’s difficult to find good photography with fashion niche as free version but photo pin makes it easy as you can easily find some good pictures but everything depends upon your requirements and needs. Have a look! 10) Get Refe This website is absolutely free and allows you to explore images in various categories. So if you are looking some best pictures for your blog or website then I recommend exploring Getrefe for this. Make sure to access the images, click on the ‘REFE’ button at the top right. 11) Split Shire This website has a large collection of free stock images for personal or business projects as long as you don’t try and resell the images of your own. All of the images with the site collection are easily searchable, categorized and download! 12) Snap Wire This website uploads seven new photos every week with all of them available for personal and commercial projects for free. When you register, they’ll email the images to you weekly and they also welcome contributions for all the aspiring photographers! Their website setup does make searching difficult as it uses just a simple search tool. 13) Foodies Feed If you are a food blogger or food lover then this website is for you. You can find best of the food photograph from this website and use it for personal and professional use but don’t resell. Great website for foodies to download royalty free stock images. 14) Gratisography This website allows downloading high-resolution photographs that you can use for personal or business purpose. Absolutely free. The website is fully new and has a big collection of some superb images also updated with new images every single week. Photograph organization and grouping is the issue as there are no such categories to find a specific image. 15) Shutteroo Photographer Klaye Morrison provides you with thousands of free and beautiful stock photos with their website Shutteroo. Have a look! to get quality pictures from Shutteroo. 16) CupCake All photos here on CupCake are licensed under the Creative Commons license CC0, which means that you are free to use the images without any costs. You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking for permission. 17) New Old Stock I recommend this website to explore stock images if you are a travel blogger. Here you can find the best of the travel images. New Old Stock features magazine quality pictures. The site accumulates pictures of historic sites with a beautiful modern imagery concept. 18) Huney Huney is the another website recommended for a travel blogger. The website features compelling images for your most captivating posts. If you are out of stock and unable to use your existing travel picture then you can take help with Huney to get some good, high-resolution picture to show your travel adventure to your readers. 19) Stock Up Stock Up is also the great place and really helping people to find good stock images or photos for their business and personal use. You can easily find photography related with most the required category. The best part of the website as it has a user-friendly mobile interface, you could spend hours on the site without ever realizing it. From cozy home images to fitness pics with a modern slant, Stock Up will quickly become one of your favorite go-to stock photo sites. So above is the list that I found to download royalty free stock images that I can easily download and freely use for the personal and business purpose. So it’s time to look into this if you are seeking some good photos to save money.

Digital Marketing

10 Tips to Effectively Use Pinterest Search for Content SEO

Hina Naz / August 9, 2017

Here, you can find simple and easy tips to use Pinterest search for content seo. It’s a great way to find relevant keywords for the content that will help to improve website traffic through pins. Pinterest is one of the most powerful tool that marketers recommend to use to get discovered from Pinterest search. In fact, not only support to find your content or pins from Pinterest search but also help to get visible on google search due to pinning mechanism. It’s a photo-based social media platform that basically supports infographics. The platform has been used by more than 70 million people and the worth is more than $11 billion. It’s a photo-based social network that uniquely supports infographics. Currently, it becomes the hottest trend and people are using Pinterest to market their business as it shows potential to viral the content that can eventually improve sales and revenue. Today, we are giving you some effective tips that can vital for you to boost your business by getting discover from the Pinterest search engine. Below tips basically based on best practices so you can use it accordingly to improve your content pinning. 1) Write Keyword Based Compelling Profile Pinterest Profile is important as it directly relates your presence on the Pinterest search engine. Your business should include the business name along with the combination of the keywords. Like; I create content for digital marketing, creatives, and bloggers, so my Pinterest name says, “Digital Marketing | Creative Design | Blogging Tips”. So you can see that my name content based on keywords so it will help me to get visible on search if someone related target the similar keyword in search engine. Also helping people to know about me when they come to visit my account in a first glance. I also recommend my clients and customers to use keywords in profile name so people knew about you and you become visible in Pinterest search. Along with this, it’s necessary to use compelling business descriptions by using targeted keywords. 2) Confirm Your Website It’s important to verify or confirm your website to become a trusted member of Pinterest community. It will improve your account authority in Pinterest search to get visible to your target audience. Verified Pinterest accounts have more authority in Pinterest search. You can simply follow the Pinterest link to get instructions to confirm your website. 3) Create Keyword based Boards In Pinterest, you have to be careful about the SEO means ‘search engine optimization’ as Pinterest search algorithm behave in the same way as the Google search. Pinterest boards basically represent categories to professionally organize the content in the group. For instance; you have a home interior blog so your board name should relate the category name of your blog. Don’t forget to use keyword-based board names as it will help to grow your followers and to get visible from search. Create boards that relate to your audience and their interest. People will not pin or follow unnecessary content so be focused on your content quality when creating board pins. As a best practice, at least use 20-30 boards and every board should have more than 100 pins. Make sure the pins should not be redundant. Be remember, quality content, focus keywords and attractive pictures can easily grow your pinterest followers. Also, Add Keywords in Pinterest Board descriptions I saw many people work hard on board to pin quality product but they ignore board descriptions. Keep eye on it! as it’s necessary to boost your pinning effort to add keyword based descriptions in every board that you create. Pack Your Board Cover With Engaging Picture Yes, it’s important to add a quality picture in every board cover to engage your followers and target audience. An art of placing branded cover pictures also create value and makes your distinguished among others. It takes time to design individual cover with matched branding but it worth it in long run. 4) Focus on Pinning Other Pins If you are thinking to avoid pinning other’s pin then I must say you are losing the opportunity to get noticed in Pinterest world. It has been noted that up to 80% of the pins you see on Pinterest are repins. If you want others to be engaged with you, you should set the tone for them. The more active and engaged you are, the more active and engaged your followers will be. Plus by pinning your own content you are increasing the odds of getting your content re-pinned, which accounts for about 80% of activity on Pinterest. 5) Avoid HashTags I personally feel the Pinterest pinning mechanism is strong enough to deal with keywords. You should not use the hash tags as you do on Facebook, Twitter, and Instagram. It’s a myth and many marketers believe that by inserting # in their description will pop up the pin in the search result. Best recommendation is to not use a hashtag in board and account descriptions. Hashtag might take people away from your pin. How? because when people click on hash-tags, Pinterest search shows a variety of result as it doesn’t target the main keyword in search result so people can switch from your page to others. So conclusively, the wise practice is to avoid hashtag in Pinterest. 6) Add Pin Button in Your website It’s recommended to organically improve your content pinning by adding pin button in blog post pictures. People love to pin from outside as it creates influence on pinning. In Pinterest, as much you pin unique content your pins will be visible and you get more following. 7) Use Vertical Images on Website The best attribute of Pinterest as it allows to use vertical images mostly supports to Infographic based images. I personally love this concept. You can create picture collage here by using Pic Monkey. Log onto PicMonkey and pick Collage. You will then pick the photos you will use in your collage, by uploading them. If you use professional graphics software then you can easily do this by your own. […]

Digital Marketing

10 Simple Ways to Improve Blog Post Ranking on Search Engine – Infographic

Hina Naz / August 6, 2017

Making an effective SEO strategy align you on a success path to get organic traffic from search engine. Targeted keyword plays a vital role to create optimized content and to improve blog post ranking. As we all know and I have discussed in various places in my blog posts that Google search crawlers target optimized content to rank on search engine although the other performance based parameters are linked with Google ranking system. But here we are only targeting keyword based content to improve blog post ranking on search engine. For convenience and to have a quick look, I created an infographic that will tell you to focus on 10 main points or simple ways to organically improve blog post ranking on search engine. Infographic – 10 Simple and Organic Ways to Improve Blog Post Ranking on Search Engine | Valid for Google, Yahoo, and Bing Start with Keyword Research Use Keyword planner to find keywords Try to find long tail keywords Avoid high competition keyword Always use Focus keyword in URL URL slug should not be too long URL slug should not be too long Focus to use keyword at start Try to use Keyword in the first paragraph Use keyword in the first paragraph of the body of the content Don’t overuse the keyword Add keyword in <H2> Use Focus Keyword in heading 2 Don’t overuse the keyword in <H2> Use keyword in body Use Focus keyword in overall content in multiple places but don’t over use the keyword consistency Don’t forget to use the keyword in Alt tag As best practice using keyword in image URL Don’t forget to add ALT tag in images Use focus keyword in image alt tag to optimize the images Avoid keywords in outbound links Same focus keyword in multiple posts Easy and effective technique to use focus keyword in image URL to optimize the images for image search Focus on content length Don’t use focus keyword in image outbound link Keyword in multiple posts Don’t use the same focus keyword in multiple posts as focus keyword. Focus on content length Post longer content <= 300 words / post = Bad > 300 words / post = Fine > 1000 words / post = Good You might like the related post: SEO Checklist Infographic SEO Checker or Free SEO Tools to Improve Website Ranking Strategy to Improve Digital Marketing ROI Infographic – Digital Marketing Resume Keyword

Digital Marketing, Graphic design

20+ Free Best Wedding Fonts For Wedding Invitations And Logo Design

Hina Naz / August 1, 2017

Check out a list of 20+ free best wedding fonts for wedding invitations and wedding logo design that women love to have mainly in wedding kits. Download free elegant wedding fonts! A wedding is the big day of anybody’s life. We all want to make it exclusive in all ways. Wedding kits and invitation card design comes first when wedding preparation about to start. I have designed so many wedding invitations and every time I found that clients are so obsessive about wedding fonts. Sometimes they have some previous aspirations regarding the font face and wants to have the similar one. With time, as the technology is evolving so many changes comes over in font styling and With time, as the technology is evolving so many changes comes over in font styling and type-facing. Variation in font design making it little more appealing to get people attention. Here I compiled a list of different font styles that are contemporary and comes in a modern and classic category. List of Free Best and Elegant Wedding Fonts That will Stand Out If you are recently getting All these fonts are elegant and freely available to download but only allowed to use for personal events. If you want to use these fonts for business or commercial use then better to contact with font author. You can reach the font author just by clicking the download link in this post. 1) Amarillo (Best Wedding Logo Font) The word “Amarillo” is a Filipino word means “Marigold”. It’s a simple and elegant font that can make your writing more attractive and appeals in a single glance. This font is free for PERSONAL USE. If you want to use it commercially, please consult with font author. Download 2) Allura Allura is just beauty. You will fall in love with this font. You can use it for wedding invitations and other wedding stationery. Freely available to download on 1001fonts. Download 3) Janda Cheerful Script Font Janda is absolutely cursive and calligraphic font that’s recommended for party events. You can use this font for your wedding as primary version. People love due to semi-formal nature of this font. It creates a professional touch with by keeping the design eloquence on the place. Download 4) Great Vibes (Recommended Wedding Invitation Font) It’s a beautiful and elegant calligraphic font style that you can use to highlight your wedding text. I love this font to design invitations write-ups. Available to download freely on fontsquirrel. Check it out. Download 5) BlackSword Blacksword is just beautiful to look at in first glance. It’s an elegant cursive style font that you can use to wrap your wedding writings. Have a look to download free! Download 6) Stylish Calligraphy Download 7) Scriptina Font Family Scriptina is handwritten style beautiful and superb among other wedding fonts that you can use to highlight the primary content. Most of the world best designers using this font for their customers. Have a look and you will surely love this. It’s a simple, stylish, free elegant and professional font style in font galleries. Download 8) Watermelon Script Download 9) Pictorial Signature Absolutely stunning for wedding kits and related graphics. You can choose this font with confidence to design your wedding invitations. Below is the link to download. Download 10) Special Valentine Professional and elegant font perfectly fit to design your wedding invitations. Semi formal and absolutely recommended for new weddings who wants to design something exclusive to mark their day. Download 11) Stea Stea is a fun, decorative script font. It comes with stunning decorative characters that can be used to decorate the end and beginning of words as well as gluing words together. This allows for unique combinations that make your designs stand out. Stea Font is designed to make all the users are easily use it. Use numbers as borders or patterns to your design. Download 12) Margueritas A lovely font for those who want to get something exclusive to mark their wedding day. You can absolutely use this font with confidence to design your wedding kit. Download 13) Carolina Mountains Download 14) Congrats Calligraphy Download 15) Lauren Based on hand letter typeface. It’s a beautiful font to design your wedding kits. Download 16) Black Diamonds In wedding fonts family, black diamonds is the adorable font and perfectly fit for wedding designs and related events. Download 17) Hirrondelles Des Alpes Are you really looking bold font to present the key font of your wedding day in your wedding kit then this font is absolutely recommended for you to have a look. Download 18) Hellifa Download 19) Vellesa Script Download 20) Stardust Adventure Download 21) Raph Lanok Simple, elegant and minimalist font style a perfect fit for wedding kits like invitations and other wedding stuff to pack. If we look around other wedding fonts then Raph Lanok will stand out due to unique cuts. Download 22) Angelface Absolutely recommended for people looking for minimalist and simple style of writing in calligraphic format. Fully suitable for wedding design kits. Download Looking for Wedding Kit Design Articles that you might like: Wedding Planning WordPress Theme to Mark Your Day Download Free Elegant Wedding Fonts 10+ Inspirational Wedding Website Ideas How to Create Printable Wedding Invitation on Your Own

Digital Marketing

7 Key Benefits to Learn WordPress to Start Successful Online Business

Hina Naz / July 27, 2017

Are you looking to start your own online business? If yes, then this post is recommended for you as you can easily start your own self-hosted business just by learning WordPress. Many people will have a question in mind that why I recommend to “learn WordPress” for this as there are several other platforms in the market that you can choose for your startup. My answer is simple; it’s easy, simple even if you are not tech savvy still you can manage just by getting few hours of WordPress training. Who is Using WordPress Website? WordPress is most widely used platform by worldwide developers. Techcrunch, BBC America, MTV News, Boingo, Time Inc, Marks & Spencer for business and many others have developed their website by using WordPress. Here is the list maintained by Wpbegginer about “40 most notable big name brands that are using WordPress“. Let’s have a look at this list before moving forward the blog post as it will help you how the big names are using WordPress to grow their business. What Should You Learn in an Effective WordPress Training Course? If you are a beginner and interested to kick-off your self-hosted online business then WordPress is most recommended platform for you learn due to some essential reasons. By getting training from WordPress professional, you can easily deploy knowledge to build your online presence. Here is the Live one to one Skype WordPress training course that you can attend. A professional WordPress trainer can help you out to grow your vision by facilitating on all the steps to move forward. I always recommend one to one training model as it more beneficial for beginners to solve queries in real-time. Here are the 7 key benefits to get WordPress training to start your successful online business: 1) Effectively Learn WordPress to Start Self-hosted Online Platform from Scratch If you are beginner then it’s important to learn each and every thing from the start and a professional trainer understand all these key points to deal with their students. WordPress is the open source platform that provides thousand of ways to customize the concept as per your requirements. You can easily get it if you get the right information at right time to move on like to start from Getting a domain Setup the host Install WordPress Manage Theme Manage Dashboard As I believe, learning opens the door for next step. If you are able to manage above learning then you are 40% done in your WordPress training to start the business. As these steps have primary significance to manage your presence in online world. Here are some related articles that might help you: Get good domain name How to choose good web host services Start your own blog 2) How to use the WordPress Knowledge to Build your Online Presence Now in next step, we have to make an online strategy related to content that will finally present your business model. In a simple word, here you will learn; Ways to manage content of website How to create lead generating landing pages Assign categories/tags to content Managing menus, footers, sidebars and other related areas of website Above points are important as it will create an impact to your audience how do you present the content in a more comprehensive manner to your website so it’s essential to learn about all the related steps to move forward. 3) How to Effectively Deploy Tools and Techniques to Grow A good WordPress trainer will tell you about latest tools and technologies that you can easily embed in your website to grow. Plugins and widgets are the life blood of any WordPress website as by using this you can embed technology as per your requirement. By using related plugins, you can: Improve the website performance You can optimize your content in user-friendly environment Easily add new features Able to introduce new trends Embed new functions in WordPress theme It’s a wide topic so it’s better to get trained about most recommended plugins and widgets to have in your website to grow faster. There are hundreds of WordPress plugins free and paid available in the market that you can easily deploy to enhance your website performance and productivity. In WordPress training you will learn about basic tools, plugins and widgets to make your system more user-friendly and effective for your end user. 4) How to Optimize the Content to Improve Search Ranking Yes, It’s important and in WordPress training, you will learn about optimizing the WordPress content to make it more user-friendly for the search engine. Because it’s a real time requirement of any content that available in an online world to make it ‘optimized’ for a search engine. WordPress trainer will teach you about all the related ways to make the content optimized and user-friendly. Be remember, well-optimized content indexed easily on search engine rather non-optimized content. So learn about the techniques to grow your business in an organic way so you can easily get customers through the search engine. I have developed so many websites and I saw people normally place tons of content and ignore optimization. This is really ineffective if people are not able to find you in a search engine. So learn WordPress and effective deploy search engine optimization techniques in your system to make it more clickable for your audience. 5) How to Market the Content through Social Channels Next move is to market the content on the social channels, here you will learn: how to syndicate the content for social sites. What are the essential ways to build an online network through content posting using the website? This area will cover to learn about social integration and social sharing tools and techniques. 6) Learn WordPress to Establish a System to Sell Your Own Product WordPress provide great space to sell your products online. In a WordPress training you will learn about the ways: to create a complete system to sell the product in WordPress to integrate payment method […]

Digital Marketing

10 Steps Guide Before Starting an Etsy Shop with Growing Sale

Hina Naz / June 15, 2017

Starting an Etsy shop is all about putting your hands on small business to growing business model. Etsy provides the full capability to grow with achievement. So I am glad as you finally decided to start an Etsy shop. Etsy is the great marketplace of art and craft so you are on right place to transform your dream into reality. By the way, I am a big lover of Etsy and a few years back I was just looking the right concept to start my Etsy shop as part time. After 2.5 years, today, I compiled this mini guide for new Etsy sellers who wants to start with growing sales. This guide is fruitful for: Small business entrepreneurs Stay at Home Moms Art and Craft professionals Enthusiast looking to start online business People interested in growing income stream as full/part time First Step: Research Your Niche before Starting an Etsy Shop Whatever you are going to sell make a complete plan before starting like: What do you love to sell? Calculate the market demand for your product or service Assess the worth of your product? Who are your target audience How many competitors existing with the same idea at the same marketplace? Research competitive pricing Believe me, the data of above question is very important for you to judge your business worth before starting. Search engine is the best place to do your research then compile result and make your decision to start. Let’s understand this with the example; you want to start a T-shirt design business for global customers. First, you will review the existing T-shirt seller in the market and their way of selling. Be remember, you need to be unique in your selling concept! So you will plan your shop product in such a way that should be trendy, classy, exotic, and quality based. In this way, you can easily get the market attention of target customers with growing sale. Step 2: Get ready with Cool and Catchy Shop name Naming conventions are always important and on priority. In fact, it creates a big impact on your brand or business. I follow these words of wisdom that the first impression is the last impression. As I believe, when people heard about your shop they should feel engaging and interested in having a look. Like, you have t-shirt design shop so the shop name should communicate the concept of your business to your target customers. Points Need to Remember before Naming: It should be easy and comprehensive. Must encourage people to take action when the first see. Short names are always recommended. Easy to pronounce. Memorizing Try to avoid special characters or numbers until or unless it became a requirement. It should not be a name of other shop or famous brand. Be remember, naming is the foundation of your shop. It will be the main identity of your business so take a time to get the good business name. Step 3: Focus on Shop Branding In the previous step you worked hard to get a good name so now you have to be creative to design that name with the eye-catching concept. Let me say, this is a very important step as it will help people to make a decision to stay at your shop. Now in this step, you will present your shop idea through engaging design. Your shop brand communicate people that who you are? What do you do? And how caring are you about your product? Actually, it’s a process to get customer satisfaction and loyalty towards your business brand. For effective shop branding, start with: Choosing colors based on your business concept Pick a right font Make a complete shop theme What will be the branding elements? Shop Logo/Avatar Header or Banner owner picture (don’t hesitate to add it as It will create trust and reliability about your product) Product listing theme design Branding look should be: Sharp and clear (It should not be blurry in look) Images should be consistent(Take help with professional photography camera or just use your mobile camera Edited with professional software like photoshop or illustrator Make sure the brand attributes fully matched and in the same theme as it will create professional touch to your shop. Shop branding is the most important part of brand positioning so be careful in all steps. Step 4: Work on SEO based Content SEO – Search engine optimization is an integral part of your shop success. If your shop content is optimized with targeted keywords then you are on right track to grow your sale. By optimizing the shop content, your product will be visible to target audience as per their search keywords. My recommendation is to learn about SEO if you are new to this field as the SEO knowledge will help you boost your sales. Learn How Etsy Search Works: Etsy search has so much variation as compared to other search engines. First of all, focus on learning “how the etsy search works”. I spent my time to understand how Etsy crawl results and I discussed all these details in my Etsy help article. You can read the article here. Here is my complete article on ETSY SEO 2017 By using targeted keywords in your listing your product will be visible to search engine both on Etsy and Google. Let’s start doing this: Complete Your Etsy Profile with Keywords: When you create your profile on Etsy make sure you know about your targeted keywords. For this, you can use Marmalead or Google Keyword Planner tool to get results about related keywords. Now where to place keywords in Etsy Shop profile: Add keywords in your shop title Write keywords in your Shop Announcement Also, Make keyword based sections Add keywords in your images Now Next Part is to add keywords to your product listings. Add keywords in listing title (55 characters long) Place keywords in listing description Make keyword based tags related to your product. (Almost add 15 tags) Publish […]

Digital Marketing

19 Ways to Improve ETSY SEO for ETSY Shop in 2017 – Etsy SEO Guide

Hina Naz / June 9, 2017

Here is a mini Etsy SEO guide that will help to improve your Etsy SEO in 2017 of your Etsy shop/store. Are you experience little fall in your Etsy sales? If yes, then this guide is for you! I already applied these techniques to improve my shop seo and significanatly grew my sale. As we all know Etsy is the great marketplace like eBay and Amazon. It’s a selling stream of many sellers so little downfall in sale make them worried. Here you find some tweaks based on my best practices to improve your Etsy SEO. As you all will be aware that in last January Etsy announces a major change in SEO. Here is the article to review about Etsy SEO changes. Click here! Here, I’d like to say that Etsy is committed to creating a fully optimized and demand-oriented search that can produce targeted results as per people requirement and demand. So as a seller, I am happy as now I can apply more filters to add my listing to target my audience. In the same way, as a buyer, you can also get right product as per your search. Etsy new changes are mostly recommended for product listing. Your SEO tweaks will remain same for Etsy shop. If you are starting an Etsy shop or revamping the Etsy shop SEO of your existing product then delve into these steps. So let’s refresh ETSY SEO of product listing with new changes. 1. Keep Focusing on Title Keywords: Be careful when adding Title in your listing as it’s the main point to show your product in Etsy or Google search. Write a keyword based detailed title of your listing, however, It’s limited to 55 characters. Make sure to use all characters to describe your product. For example, I sell custom graphics on Etsy shop so When I create custom graphic design listing on Etsy. I will write the title like below: Graphic Design Services, Graphic Design Print, Graphic Design Logo, Graphic Design Poster, Vector Graphics, Graphic Design Print, Graphics What did I do? I research keywords from Etsy search and add it in my listing title by separating with a comma. All of my keywords are in the 1st category of Etsy search with “Graphic design” keyword. Tips to Create Listing Title on Etsy Should not carry numbers Normally use comma and hyphen to add more keywords Take help with Google Keyword Planner Tool if you want to get listing on Google search Take help with Etsy search and write the researched keywords in Etsy title similar to above picture 2. Focus on adding Keywords at the Start of Product Description Make sure to add keyword based product description specifically at the start of your listing description area as it will be visible on Google search. You can also view preview option at the bottom in the edit area. It will show you the Google snippet that how your listing will be visible on Google search. 3. Optimize images with targeted keywords Image optimization is important, especially for thumbnails. Try to add keyword based file name in the images section. It will help to get your item listed on Google search image section. In this way, you will get traffic from the search engine as well. 4. Add listing links in your product description area Link building is important to keep your listing connected in a loop. So make a loop of links in your listing to make a connection from one listing to another like below example: 5. Add Keyword based Sections Don’t ignore shop sections as it should be keywords based and add your relevant listing according to section keyword. Section basically group or categorizing the product according to their nature and type. 6. Add listing to Keyword based Sections Now time to add a product in the relevant section. Never ignore this option as it will boost the SEO of your listing. 7. Add product color (Newly added) Color option is newly added. You can describe the primary and secondary color of your product. It will help to filter the search as per the query. For example; I need a blue baby kit so the search will be more optimized with color option. By this option, a buyer will take less time to make a choice and seller will show the right item to the right audience at right time. By default: it’s an optional field but I recommend to use this option to get more optimized. 8. Add product size (Newly added) Like color, size is also important to get more filter search. 9. Add listing Occasion (Newly added) An occasion is also organizing the search with more optimized choice like I need printable blue wedding card in A4 size so I will get my choice here. Adding occasion to your listing will show your product to right audience. Again it’s an optional addition. 10. Add targeted product tags Product tags are important to place in your listing as it will group your product on the search engine on the basis of tags. A tag is the short phrase of metadata, that is attached to your item. Etsy uses these tags to help shoppers to locate your item. There is room to add 13 tags so recommended to use all tags as per your product keyword. 11. Add Product Material based on Shopper Demand Mostly recommended adding the top keyword of material. In simple words, add the material keyword of blue baby kit like cotton fabric. It will help shoppers to get more details about your product to take the decision to buy. Here are the steps to refresh ETSY SEO of your shop: 12. ETSY SEO of Shop Etsy shop SEO should be on priority as it will set your shop presence on Etsy search. Shop SEO basically includes shop name, tagline, location, announcement, about, shipping details, sections, avatar, owner details and shop banner. In fact, I prioritize all these elements to improve my shop presence on Etsy and Google search and […]

Digital Marketing

Submit URL to Top Blog Directory Sites to Improve Blog Traffic

Hina Naz / June 4, 2017

If you are going to start your own blog or website or recently launched then you must know about web/blog directory submission to boost the visibility of your website/blog content. It’s simple and easy way to improve your blog traffic just by finding a good PR blog directory sites and submit URL. Best idea to find some top blog directory sites as it will create instant results to boost the visibility of your content. Why Submit URL to Blog Directory Sites? Actually, blog directory sites categorize each blog relevant to their category so it will be easy for readers to have a look in your blog content related to the targeted category. By submitting your blog to these directories you can not only improve your blog traffic with the unique audience but also able to get a high number of backlinks. Be remember, after the Penguin update by Google. It’s not a case now! But you can submit your sites as some sites are still working and you can work with that. How to submit URL to Top Blog Directories? Simple, just find top blog directories. Below are links to some directories so you can choose them to submit your site on the basis of PR. Otherwise, you can also search on Google with “Top Blog Directories” keyword so you will find many. Now as you find the directory then just find the PR rank of that website. For this, you can go to http://checkpagerank.net/ and insert the URL of blog directory site and find the details. If it has good page rank and domain authority website then you can submit your blog URL there. Here is the list of 30 manually verified websites to submit URL of your blog or website: Google Webmaster Tools (Most Recommended) Submit your Site to Bing (Most Recommended) DMOZ (After 18 years, from March 17, 2017 – DMOZ official closed down) Eat on Web (http://portal.eatonweb.com/) Oldest and biggest blog directory. Best of the Web InfoListings Directory Bloggeries Free Website Directory Blogdigger LinkCentre Ontoplist Blogcatalog 01 Web Directory Blog Listing Bloggapedia Ping-o-matic Yeandi InfoTiger Blog Top List Azoos Information Outpost ScrubTheWeb Canny Link Internet Guide BlogFlux Spillbean Bloggernity Blogging Fusion Exactseek Blogorama SunSteam

Digital Marketing

Digital Marketing Strategy – Grow Your Business Online