Digital Marketing Strategy Planning to Grow Your Business Online

Online Marketing Techniques to Boost Your Online Sales

Hina Naz / June 3, 2017

Here are some effective online marketing techniques that can easily use to improve your business ROI (Return on Investment). The way you present your business is important to grow on online channels especially to boost online sales. Many companies mostly in small business sector striving to create an online identity that can possibly generate potential leads. Today, I am giving you a very simple but effective online marketing techniques plan that will help to market your business and create engagement with the potential visitors that can eventually become your client/customers. This will help you to market your business and create engagement with the potential visitors that can eventually become your client/customers. I love to move in an easy way so be relax and just focus on starting part like how to start? Online Marketing Techniques not only help you to get results in improving SEO but also helps to increase online sales. The first step is to look at the similar businesses which are getting market attention. You can learn more about them by analyzing their concepts and the way they present their identity. Invest your time to research similar businesses that might be your competitor and learn how to move forward. Actually, this is the simple and easy way to keep moving to next step. Be remember, learn to devise your own strategy to build the business. Don’t imitate someone as it will hurt your business presence. Always be genuine in your concept. Start with inspiration and move the thing in your own way. Take Step to Build a Business – Just by Appling Online Marketing Techniques Let’s delve into it and have a look in few most contemporary online marketing techniques: Start with Engaging Business Website to Capture Potential Traffic I believe on this “First impression is the last impression”. On the internet what you Show, you Get. As I am working as digital marketing consultant so many people come to me and say, we have an online shop with sufficient traffic but the sale is low. Actually what factors are contributing to low sales if you have good traffic? My reply is simple, start work on product branding and showcasing. As a best practice, people click on engaging content that attracts or you are working to create market demand. What requires to create an engaging business website? It’s a 2 step formula: Focus on website design (it should be simple, comprehensive and easy to understand for the target audience. SEO based Website Content (web content should be keyword based, easily understandable by target audience). What Ingredients Need to Place for Good Website Design? A well-designed website should communicate to your audience in an easy way. Through good design, you can easily engage them with your business. When we talk about good website design then we need to focus on few things: Web technology that you are using to design your business concept. Design structure should be Responsive and SEO-friendly. Branding of a website should be on priority. The quality of graphics is important to convey the message. Placement of content should be accurate and concise. It should be mobile compatible. 90% website converge results due to good website technical structure, design, and SEO based content so keep this mind when starting your own blog/website Here is the one quick tip for you: If you want to start e-commerce website then link your online store to your business website/blog. It will generate fast sales turnout as you can start with Etsy, Amazon, Ebay. You can also embed some third part selling tools in your website like Woocommerce, Shopify, Selz, Gumroad. I recently added shop feature on my website. So have a look how easy it is to find custom creative design services from the front interface. Why Open Store at Third Party Online Selling Platform? Because the third part already generated the traffic and you can just open your store to show your product to targeted audience. It will improve your sales and eventually the business revenue Here is the example of Etsy shop: Use SEO Based Content to Rank Your Site on Search Engine Best Online marketing technique to converge traffic on your site to work on Search engine optimized SEO content. It will help to index your pages on search engine with improved rank. What is SEO and How to Create SEO Optimized Content? SEO optimized content is the targeted keyword based content that people use to search on the internet. These keywords help you rank your site on the search engine on the basis of competition. SEO content is the king of the internet. Whatever you placed on the internet sells according to the demand of content. Content should be targeted to your product niche or landing pages concept. Here is the Example: I need website design service so I write on the search engine: “I need website design service”. the search results will be like this: SEO is the primary part when you deal with the content of your website. SEO copywriting is important. Neil Patel is the digital marketing guru he always recommends to his reader to go for keyword based content to improve search ranking. So focus on your keywords and keep them connected with your content in different pages through strategic link building. Optimized content delivers results to drive your traffic to targeted product, service or landing page. It’s a great marketing technique to improve your business sales by getting potential online leads through the search engine. Here are the free SEO tools to improve your SEO Marketing Technique to Get Opt-in Subscriber (Opt-in) Email list subscriber form is basically used to get email addresses of the visitor by giving them some incentive email. It’s a great tool for interaction with your readers and eventually the subscribers. As you share trustworthy and loyal content or service with your subscriber so they become your customer or client. To create a good impact on your readers create a good opt-in position. It’s my best practice […]

Digital Marketing

How to Start Your Own Blog and Get Traffic to Improve Leads

Hina Naz / May 20, 2017

Are you the small business owner and thinking to improve your business leads? or new blogger looking forward to start your own blog. Here is the complete guide for you to “start your own blog” and get targeted traffic in little time. Before going into the details, first you need to understand why do you need to start your own blog and how can you proceed with good marketing content to enhance your blogging experience in a profitable way. Blogging Benefit for Small business and New Blogger If you are small business company then a blog can benefit you in following: To create awareness about your product or service in your target audience that can be your customers or client. To build the reputation of your product or service. Make a network with your audience. Expand your business by using SEO content. Build your presence as an industry leader. Improve sales funnels and ROI by using effective digital marketing techniques. Raise your voice to masses. If you are a new blogger and thinking to start your own blog as serious blogger then you can get the following benefit: Make your reputation as published author about your field. Share knowledge base with your target audience about your skills and expertise. Get better opportunity with sharing best practice and learning experience. Make profitable money due to optimized content. Get like minded traffic. Connect with like-minded people and make a network. Improve your business insights. Learn by sharing. Become a ‘thinking’ leader in your targeted industry. Let’s delve into it and start new blogging experience. What Do You Need to Start Your Own Blog? To start a successful blog, You need following; Traffic based Topic to start a blog Attractive Blog name (domain name) [you may take help if you need blog name] Purchase Blog Hosting [Review blog hosting tips before purchase) Choose CMS to start a blog (WordPress is recommended) Install WordPress Apply user-friendly theme Start posting your SEO based Content Follow the Ways to Get Website Traffic Step 1: Traffic Based Concept to Start a Blog Seriously, this is very important to determine what do you want to tell your audience through your blog post?. Concept and content are the keys to blog success. Always choose a topic that is near to your skills in this way you can more easily connect with your audience in little time. Digital marketing expert, Neil Patel always suggest to his reader to connect with your audience through effective and engaging concept to improve your sales funnel and best marketing experience. Step 2: Attractive Blog Name (Domain Name) Blog Name is very important! It’s like playing with the success. Whatever name you have should reflect the concept of your blogging niche. You need to make sure the blog name should be available as an available domain. You have two options here to go with Brandable domain name like dillenium.com Keywords based name related to your blog topic. For example; digitalmarketingblogger.com Make sure, blog name should have following attributes: Easy to remember Easy to call User-friendly It should be available in your required TLD like .com. If you want to target regional traffic then your can use your country based TLD to get a direct response from your target audience. In the same way to blog with the global community .com will be more suitable and recommended for you. If you need any help to get brand name of your blog, business or website then you can get brand naming service to start as a professional blogger. How to Get Domain Name for Your Blog I recommend you to choose your blog domain name by going through below steps but you can buy the domain in your hosting package as it would be free there. Go to www.namecheap.com In search bar, write your blog name to check available domain name Search it and make confirmation if it’s available Move to next step Step 3: Purchase Blog Hosting Blog hosting is very important it will be a reservoir of your blog files so it needs to be strong, user-friendly, secured and available with technical support features. A Few days back, I wrote this post on “Blog Hosting Tips” so it might be useful for you to review before purchasing blog hosting service. There are several blogs hosting service provider in the market so you need to make sure your blog hosting service should provide following services: Enough website space and bandwidth Back up services in basic plan SSL (Required as Google make it compulsory to rank post on search engine) Email addresses (domain based) Technical support 24/7 Here is the complete guide to choosing your hosting package if you want to view different options: How to Choose Best Web Hosting Services for Your Blog / Website Otherwise, you can go for most recommended hosting service of Blue Host that has been used by many bloggers, companies, and communities to host their sites. Very economical for a new blogger and small business companies to move forward with their services. Follow Steps to Purchase Blog Hosting Go to Bluehost website. Click on the button “Get started now” Check the Basic plan (it will be recommended for new blogger) but I recommend you to go for Pro Prime Package as it includes SSL. (According to new update of Google, SSL is recommended for websites/blog to get rank on search engine) Get it as it will make your post secured and easily get traffic. Select Package and move with the steps to purchase it. Select your option for domain: Click Next Complete Account, Package details, and Payment information Check your Email for login information After completing your purchase, check your email. You’ll find a welcome email from Bluehost with your Control Panel (CPanel) login details. Save this information. Login to your Bluehost CPanel Go back to Bluehost website and click the login button in the top right corner of your screen. (Alternatively, you can use the link to your cpanel contained in the welcome email you received above.) Note: Above hosting purchase guide is to show you the process of blog […]

Digital Marketing

List of Digital Marketing Resume Keywords – Infographic

Hina Naz / May 19, 2017

Digital marketing is the hot emerging profession as the new business looking to market their businesses on online channels. As a digital marketing professional, you can understand the importance of ‘keywords’ to market the business. In the same way, It’s difficult to stand your identity unique in the presence of so many digital marketing professionals in the market. Here is the list of digital marketing resume keywords that can improve your resume ranking on recruiting sites. To understand the importance of digital marketing keywords, we need to look into the keyword optimization processes of recruitment software. If you are targeting your marketing by using power resume keywords then it will be easy to bring your resume in recruiter search. As most of the job searching and recruiting, websites are based on similar keywords concepts. You can place your optimized resume on any site and see the results in few days. Here are the few job searching sites that educate their seekers to optimize their resume by taking assistance. Few of the job seeker sites have paid services to guide their users to get an optimized resume with power keywords. Bayt.com, Monster.com, Indeed.com also a good resource to place optimized resume to get potential jobs. Previously, I wrote about “How to Choose Digital Marketing Resume Keywords To Get Dream Job“ to provide awareness about how to power-packed your resume with potential keywords to grow in a market as professional. Below is the power keywords resume infographic to incorporate in your CV. Digital Marketing Resume Keywords – Infographic We always love to listen to our reader’s view. If you have any suggestion and interested to share any feedback then please add your comments. An optimized resume is a real-time requirement so you can also share tips to make the resume searchable.

Digital Marketing

SEO Checklist Infographic to Optimize Your Blog Content – 2018 Update

Hina Naz / May 11, 2017

Now time to improve your SEO using SEO checklist infographic. Easily target your audience by following SEO checklist steps to optimize your blog content in 2018. In digital marketing, SEO (Search engine optimization) is the king of your content success as it keeps your content visible. In my last post on digital marketing, I discussed SEO strategy to improve digital marketing ROI in 2018. Today, my target is to cover essential elements of SEO checklist to keep your content visible with improved ranking. For your convenience, I designed an SEO infographic to follow the points. Today, my target is to cover essential elements of SEO checklist to keep your content visible with improved ranking. For your convenience, I designed below infographic SEO checklist to easily understand some targeted points of SEO to start as a beginner. I learned SEO from Google search and dig into it to know how search engine crawlers work to optimize the content for better ranking. Google search algorithm basically tells about the complete process but you can optimize your content by learning the basic mechanism of search that involve Title tags, meta descriptions, heading optimization, Keyword consistency, link building and last but not the least backlinking. Content optimization basically targets what you are telling to your target audience and how your audience receiving it. If you target right content to right audience then the content is optimized. By going through the SEO checklist you can verify how are you moving to share your content to your target audience. Let’s understand the SEO process through the basic example. Like; Dillenium selling brochure design services so their main targeted keyword is custom brochure design. If you go to brochure design listing page then you can review the page SEO. Title: Custom Brochure Design – Single, Bifold, Trifold brochure design URL: http://www.dillenium.com/product/custom-brochure-design/ Description: Get custom brochure design of your choice. Just send us your brochure design details and we design it. custom brochure design will be unique and interactive Focus keyword: Custom brochure design Heading Structure: Page contains combination of <H1> and H2> along with the addition of <H3> It’s a simple example to review the process. By looking into below SEO checklist, you can easily understand how SEO works and what are the key points that you need to understand to optimize your content. You can also look the MOZ specified SEO and digital trends SEO Checklist Infographic 2018 SEO checklist is helpful to organize your SEO habbit but it’s essential to use SEO tools and checker to fully otptimize the content. Below is the post about SEO tools and checkers. Free SEO tools and Checkers to Optimize your Website.

Digital Marketing

SEO Checker or Free SEO tools to Improve Website Ranking

Hina Naz / April 26, 2017

Are you curious to find good SEO checker or free SEO tools to examine your website data? Free SEO tools are blessing to have if you keep tweaking to improve your web traffic. SEO tools help you out to evaluate the facts and figures about your website in real time. It helps webmaster, bloggers to improve their job by positioning right keywords in their CMS. By using these free SEO tools and SEO checker you can easily examine your web page and get your analysis report with the rankings from these SEO tools. Below is the list of free SEO tools that you can use to Improve your web pages and improve your SEO strategy to get better results. Free SEO Tools and SEO Checker Here is the list of Free SEO Tools that can ease your life to get better results with improved ranking: In the first category, I love to use Google products as it completely free and provide required KPI’s to improve your optimization strategy. 1. Google Analytics Google Analytics is a great tool that you can help you out to track your overall SEO. I suggest you start with Google Analytics if you keep seeking something that can show real time results of all sessions. It provides complete details of organic traffic you’re getting from search engines. If you’re not getting sufficient traffic from search engines, then it notifies you to work on SEO. Here are more references that you can go through to get more insight about Google analytics. Track your SEO using Google Analytics tool Use Google Analytics to monitor your organic traffic How to use Google Analytics to Boost Your SEO 2. Keyword Planner Keyword planner is the great tool to find right keyword for your blog, website or digital content. The keyword planner is a part of Google Adwords and designed as a paid search tool but its data is extremely useful for SEOs. Using the Google Keyword Planner you can research: Keyword ideas based on a phrase, landing page or product category Average monthly search volume for a specific period Search volume trends for a single keyword or group of keywords over time To understand how Keyword Planner works to get best of the SEO keywords, just follow the below video and learn how it works: Learn How Google Keyword Planner Work 3. Google Webmaster Tool Google Webmaster Tool is one of the most required tools that provides data, configuration control, and error reports. GWT can be used as free SEO toolset to drive the targeted traffic to your website. Here is the detailed post by Kissmetrics blog if you are started as a beginner. Beginner’s Guide to Google Webmaster Tools 4. WooRank WooRank is the free SEO audit and website review tools that you can freely use to gauge your website stats to improve SEO. It’s a free SEO tool help you expand your reach, grow your audience and increase your rankings. Here is the Youtube channel that you can watch to see the demos. 5. Site SEO Checkup Site SEO Checkup provides full range of free SEO tools to improve your ranking on search engine. You can track the performance by using a collection of free tools. It includes the following test: Meta-tag analyzer, keyword cloud, related keyword, competitor domains, h1 and h2 tag test, Robot.txt test, Sitemap, broken link, SEO friendly URL, Image Alt, Google Analytics, Favicon, Inline CSS, Deprecated HTML tags, backlinks checker, JS error checker, HTML page size test, HTML compression/gzip test, page objects, page cache, site load speed, Flash test, image expires tag, JS and CSS minification, nested tables, frameset, doctype, URL canonicalization, HTPS Test, safe browsing, server signature, directory browsing, mobile and few others. 6. MozBar MozBar Improve rankings and search engine visibility with the complete SEO toolset. By using this you can save time and streamline your workflow for better performance. It helps you to: Track weekly search engine keyword rankings for your site and the competition. Represent overall rankings performance with one metric based on positions and Click Through Rates (CTRs). Easily found your top competitors and compare your ranking performance. Track geo-targeted keyword rankings at the national, city, and neighborhood levels. Compare your Mobile vs. Desktop rankings and track your ‘Mobile Friendly’ Tags. Identify the Search Engine Results Page (SERP) features that drive traffic to your site. 7. Structured Data Testing Tool Structured data helps to provide context to the information on your page. This tool from Google uses live data to validate the structured data for any web page, or you can copy/paste code to test it. 8. Microsoft Free SEO Toolkit The Microsoft SEO Toolkit integrates several different tools into one specific tool. You can collectively use these tools to get more insight about your website/blog. It can easily analyze your site and provide recommendations on how to make your site’s content more SEO-friendly, including tweaks to your sitemap and robots.txt. This tool is only available for Windows users. 9. Copyscape Copyscape keeps you alert to defend your website/blog against the threats of online plagiarism. Also, it can be used as a free tool to keep your content unique and safe from redundancies. Enter a URL for a blog post or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order. 10. SEO Centro SEO Centro is free SEO tool for the website. It will help you to rank your website by following the standards of optimization suit. I have listed out the few tools that you can use as per your requirement. It will evaluate your website SEO for improved ranking. If you want to do the SEO audit the I recommend to use it for faster results. » SEO Analyzer | » Meta Tag Analyzer | » Meta Tag Generator | » Rank Checker | » PageSpeed Checker | » Mobile Friendly Test | » Keyword Density | » Keyword Generator | » MozRank Checker | » Alexa Ranking | » PageRank Check | » Twitter Card Generator | » Facebook Open Graph | » Social Media Shares | » Keyword Analyzer | » QR Code Generator | » IP Geolocation | » My IP Address | » Server Headers […]

Digital Marketing

Digital Marketing Strategy: How to Improve digital marketing ROI in 2017

Hina Naz / November 12, 2015

Adopt effective digital marketing strategy to improve your digital marketing ROI (Return on investment) in 2017. Digital marketing ROI is the main concern of emerging businesses. Business owners investing in digital marketing but they didn’t get targeted ROI due to lack of strategy planning at the start of marketing campaigns. Fundamentally, digital marketing ROI is the most challenged terms that effectively describe process of continuously improving marketing performance and profitability by applying deeper insights to maximize the effectiveness of strategic and tactical decisions. Those insights are generated from carefully designed measurements and financial assessments of ROI to ensure that the marketing contribution of profits exceeds the marketing investment while meeting appropriate short- and long-term objectives. Building an online marketing campaign is the strategic part of your job. when you know your audience well, but what makes every online marketing manager’s job difficult is when the picture of Return on Investment (ROI) arises. ROI is more than just a measurement; it is a process that helps a marketer to improve its marketing performance and profitability by using the insights gained through the effectiveness of the strategies. Focus on Digital Trends and Keep Monitoring Below Measures When Building Your Marketing Campaign Target incremental sales conversions and customer focus to optimize the digital marketing spend: Digital marketing has the advantage of tracking actions and behaviors but not always to the point of a sales conversion and customer value. Testing of targeting, offers, frequency, and messaging: that not only improve online marketing performance but can also be implemented in broader media channels. Using modeling to understand how offline media drives online behaviors and conversion rates. Assess the contribution of online marketing to offline sales: especially for digital content used in the “research” phase of the buying cycle prior to major offline purchases. Using modeling to detect the interaction effects: cross-over impact, and synergies between marketing tactics. Measure Your Targets in terms of Numbers To improve your digital marketing ROI, first of all, you need to measure the KPI’s related with targets and verify them from different sources. It is always advisable to make your marketing campaigns easily quantifiable. This way it is easier to understand the changing customer behavior and market changes very quickly. When it comes to digital marketing, it is easier to make the different processes from planning to deployment stages measurable. If you can quantify it, the numbers compared to your expected outcomes will make ROI measurement easy and hence, improve the profit potential. A good measurement plan is always to mix basic tracking with advanced analytics. Focus on ‘Call to Action’ Today is the time to go for effective ‘Call to Action’ as the content is the king. If you are not focusing on your content then you must loose your targeted leads. SEO based landing pages with an effective call to action are the blood of online marketing. People focus what they see on screen and what’s relevant for them. Non-responsive, dull content will make you loose your sales. Mature Your Leads through Effective Social Media Blogging Social media is the essential part of your business not only to promote your business but to get most targeted leads on the permanent basis. If you can strengthen your social media presence with a good strategy, you can expect a good number of leads. Connect your social channel with your Blog. The State of Inbound 2014-2015 Report by HubSpot shows that companies that blogs are 13 times more likely to generate a positive ROI. Even in B2B, there is a huge shift in the preference for articles (around 70%) over ads to learn more about a company. Target Your Leads Through Effective SEO Strategy Search Engine Optimization – SEO is a great way to generate leads via your business website. SEO is made up of both onsite SEO and offsite SEO that both ‘move the needle’ so to speak on the amount of search engine referral traffic you receive. When done correctly, it can be the best bang-for-your-buck in terms of online marketing investment especially to bring ROI. Take care of below SEO tweaks before going to Digital Marketing Campaigns: Permalink structure – Make sure you have a sound permalink structure throughout your entire website. If your website is built on WordPress, be sure to set the permalink setting to %postname%. You can do so by going into Settings > Permalinks and choosing ‘Post Name’ from your WordPress Admin Dashboard. Be sure to include your targeted keywords in your post titles (without being spammy!). And the rest will take care of itself. Headings – Use proper headings throughout your website. Make sure there’s only one H1 heading per page. Also you follow the heading hierarchy when breaking up your content into sub-topics. Again, use keywords in your headings when appropriate. Mobile-friendly – Mobile friendly websites are the great way to target your leads as 90% people comes from mobile devices. Monitoring – Check your Google Webmaster Tools. for any queries, your website is already being displayed for but has a low click through rate. Experiment with different meta descriptions and call to actions for these queries. And see if you can improve the CTR on some of them. If so, your traffic can improve in a relatively short period of time. With this quick tip, as more people will be clicking through to your website. Higher CTR is also a ranking factor for Google. It may help your content move higher up in the rankings. It’s a win-win. Conclusion (Strategy to Improve Digital Marketing ROI): Above points are just the initial strategy targets to launch your digital marketing campaigns in order to improve ‘digital marketing ROI’. If you need any assistance to looking forward to hiring online marketing service to promote your business across boundaries. Let us know to take your business at next level through effective digital marketing campaigns. It will help to deliver targeted leads with effective ROI. The World most famous organization working online has proved to double their ROI. Here are the few articles that I read recently: Improve Online Marketing […]

Digital Marketing

List of resume power words-action verbs

admin / February 9, 2012

The below listed “Resume action verbs” and “power keywords” gives strength to your resume and cover letters. Use it in your CV to make job winning resume..As we know recruiting organizations mostly used recruiting software to screen out potential candidates. By incorporating these little techniques, your resume can become more targeted resume and might select you for an interview. Check it out below list and criteria of choosing right resume keywords for your resume. Management skills Communication skills Detailed skills administered analyzed assigned attained chaired contracted consolidated coordinated delegated developed directed evaluated executed improved increased organized oversaw planned prioritized produced recommended reviewed scheduled strengthened supervised attained addressed arbitrated arranged authored corresponded developed directed drafted edited enlisted formulated influenced interpreted lectured mediated moderated motivated negotiated persuaded promoted publicized reconciled recruited spoke translated wrote approved arranged catalogued classified collected compiled dispatched executed generated implemented inspected monitored operated organized prepared organized prepared processed purchased recorded retrieved screened specified systematized tabulated validated Financial skills Creative skills Helping skills administered allocated analyzed appraised audited balanced budgeted calculated computed developed forecasted managed marketed planned projected researched acted conceptualized created designed developed directed established fashioned founded illustrated instituted integrated introduced invented originated performed planned revitalized shaped assessed assisted clarified coached counseled demonstrated diagnosed educated expedited facilitated familiarized guided referred rehabilitated represented Research skills Technical skills Teaching skills clarified collected critiqued diagnosed evaluated examined extracted identified inspected interpreted interviewed investigated organized reviewed summarized surveyed systematized assembled built calculated computed designed devised engineered fabricated maintained operated overhauled programmed remodeled repair solved trained upgraded adapted advised clarified coached communicated coordinated developed enabled encouraged evaluated explained facilitated guided informed initiated instructed persuaded set goals stimulated

Digital Marketing

Choose Digital Marketing Resume Keywords To Get Dream Job

Hina Naz / February 9, 2012

Digital marketing resume keywords are important if you want to rank your resume on the first page of recruiting company database. Professional resume writing experts influence the focus on choosing the right resume keywords to get a dream job. “Resume keywords” may play a pivotal role to get a market-oriented job. According to the market requirements, many companies are using recruiting software to screen out potential candidates for job openings. In this regard, the resume keywords are the set of words that has been used by hiring managers to seek specific candidate according to job requirements. So by giving little attention to your resume keywords the probability of showing first in resume search will increase as many recruiters give preference to highly targeted candidates on the basis of the search result. According to CNN report, 51% of all resumes are processed via a tracking system that works by detecting keywords. These keywords are chosen based on what the recruiters are looking for in candidates, and are usually found in the job advertisement itself. With the increasing number of online submissions of resumes, turning to such system is an obvious solution for the recruiter to effectively screen out candidates. How Can I Find the Right Keyword for Digital Marketing Resume Most comprehensive criteria to find right keywords is to pick power keywords from job descriptions. It’s worth to mention that focus on related keywords of a specific job because it will enhance the chance of visibility in search. Try to be Be specific and focus! The more focused and specific you are, the better chance you’ll have at being a good match. For example; If an employer/recruiter is seeking Digital Marketing Executive, it might do a keyword search through thousands of resumes to find candidates with experience in digital marketing and related subject. If you don’t have those words in your resume, you will be passed over and your resume will not rank on the priority list. To find keywords to use, take a look at some actual job postings. Search for job listings that match your background and experience. Then look at the keywords included in the job postings and incorporate them into your resume. This is the simple and easy way if you are targeting any specific job. But what, if you are looking for generic resume keywords to show your resume online. In fact, The best way to find keywords to incorporate in your resume is to use a job search engine to search for job listings. Check the results to see if you can find a common theme in the keywords listed in the job postings. Incorporate those keywords into your resume. To make it more organized, the best way is to use keywords in all your marketing/media communications, including resumes, cover letters, interview follow-up letters, executive profiles and more. Carefully integrate them into the text, when and where appropriate, to be sure you are communicating a complete message of who you are and what value/knowledge you bring to the organization. Let’s delve into few ideas about how and where to incorporate resume keywords: In the career summary at the beginning of resume However the summaries are the ideal section to highlight your most notable keywords, and you can do this either in a paragraph format or a listing of bullet items. By doing so, you’re quickly communicating your core qualifications for immediate impact. So use the power keywords in your resume summary. In job descriptions Use keywords to write powerful action statements, project highlights, achievements and more. Tools skills and professional expertise Mostly people take this section for granted which absolutely non-functional approach. Try to incorporate your skills and expertise according to job requirements tool. As we know, every job has been associated with the tool so focus to align your tools expertise according to job requirements. Check out some principles for using keywords in your resume The best source of keywords is the actual job listing, which is likely to contain many, if not all, of the keywords that an employer will use to search the resume database. Include plenty of keyword nouns and noun phrases throughout your resume. If you have a “Summary of Qualifications” section at the beginning of your resume, try not to repeat verbatim the contents of this section. If you are applying for technical positions, you can list your skills, separating each noun or phrase by a comma. In some fields, a simple list of skills does not sufficiently describe the job seeker’s background. Where appropriate, include accomplishments, as well, but be sure to include enough keywords to satisfy the computer searches. Reference examples: PROFESSIONAL SUMMARY: Digital Marketing Executive with 5 years of experience fully able to coordinate an organization’s online marketing strategies to improve digital sales. Capable of running successful digital marketing campaigns using social media and email marketing. Excellent content marketing skills to write SEO based content to target niche market audience. Use the Related Power Keywords in Skills: Data Mining, Inbound Marketing, Backlinking, Email Marketing, Online Advertising, Social Media, SEO – Search Engine Optimization, PPC Along with the focus on resume keywords, it’s recommended to pay attention to resume action verbs. Action verbs basically deliver power and direction. Compose a list of action verbs to use in your resume and cover letters. Here is the complete list of Power Resume Keywords to add in your digital marketing resume. By incorporating these techniques, I hope you will eventually have targeted resume according to recruiters perspective. Best of luck!!!

Opportunity for Women Entrepreneurs in Middle east

Digital Marketing

Opportunities for Women Entrepreneurs in Middle East Mobile Market

Hina Naz / February 7, 2012

As the business is growing various opportunities are arising for women entrepreneurs in Middle East mobile market. It will help to ensure new synergies of real-time demand. Along with this, Women’s entrepreneurship is increasingly recognized as an important factor for economic growth and development in the Middle East and North Africa (MENA). According to the recent report of Cherie Blair Foundation for Women, regional carrier STC and market research firm TNS, the role of women in Middle East and African mobile market is increasing which demonstrate the sign of bringing more jobs especially in retail chains which accumulates higher revenue potential through improved sales, stronger brand imaging and access to untapped markets. The report based on telecom participation of 11 countries. It includes Bahrain, Cote d’Ivoire, Ghana, India, Indonesia, Nigeria, Qatar, South Africa, Tanzania, Philippines, and Uganda. It comprises on multiple mobile network operators, vendors, distributors, subcontractors and other stakeholders. The report urges mobile network operators and distributors to build a business case by collecting data on the performance of their retail agents from a gender perspective. Therefore, Governments and NGOs encouraging to work together to create targeted initiatives to drive female participation in the mobile value chain. The report findings reveal that the mobile retail sales presenting a flexible and easy going opportunities for women entrepreneurs. According to statistics, In India, Indonesia, and the Middle East, it unfolded that the majority of individual’s in the mobile value chain were male. While in Africa and the Philippines most mobile vendors were found to be women. Although the majority of people are working at small scale. Mr. Cherie Blair, commenting on the findings of the study and said, “Women entrepreneurs stand to gain a great deal from selling mobile products. Setting up a mobile sales business is relatively easy and has a flexibility that suits the way many women live their lives. But there is also a real business case for mobile operators to include women in mobile value chains, as they offer significant advantages such as better branding and access to new markets.” In this regard, the researchers cite Vodafone Qatar’s ‘Al-Johara’ scheme is an example of the benefits of such collaboration. In the context of Qatar, where cultural considerations may limit the participatory options of women in the nation’s mobile value chain. ‘Al-Johara’ provides women with training, leading to increased skills for the women and increased sales for Vodafone Qatar. On the basis of this report, the scope of women within the Middle East and African territories is penetrating to ensure new targets and market synergies also endorsing the capabilities of women entrepreneurs in the business environment.

Social media marketing Small Business Entrepreneus

Digital Marketing

Social Media Marketing for Small Business Entrepreneurs

Hina Naz / February 4, 2012

SMM – Social Media Marketing has revolutionized the concept of “Digital marketing“. Being a Social media marketing professional, you have the power to promote your brands/services/products across boundaries. The basic concept of Social media marketing is to drive traffic from social networking sites which are quite different from conventional marketing concept. It allows users/organizations to create a relationship through communities without selling the product. In my opinion, it’s a contagious process that spread from message to message and build strong business clients connections that help to grow the business exponentially in a short time frame. Social media management and marketing plans can help small business entrepreneurs to manage outbound and incoming online interactions along with other small business marketing activities in a more efficient manner. They streamline and consolidate how you listen to and participate in relevant conversations in the different places they’re taking place blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites. Social Media Marketing Platforms: Facebook Facebook is a social networking website carrying more than 1.5 billion active users, intended to connect friends, family, and business associates. You can use this social media platform to start networking with your audience. You can also take benefit to advertise your business to like-minded people. It’s a great tool for social networking and mostly uses by corporate and small business to market their business by creating social media engagement campaigns. Twitter Twitter has grown tremendously over the past few year. It’s an online social networking service that enables the concept of micro-blogging by sending the text-based message called tweets up to 140 characters. By using Twitter you can raise your voice to share news, updates and live tweets. It helps to get engage with your audience. Using #hashtag your voice can reach to millions. Linkedin LinkedIn is a business-oriented social network for professionals, available in 200 countries with +50 million users credentials. By using Linkedin you can connect with your target people by showing professional credentials. You can post your message, article, and news to provide details about your product or service. Google+ Google+ (Google Plus, G+) is a social networking and identity service that integrates social services such as Google Profiles and Google Buzz and introduces new services identified as Circles, Hangouts, and Sparks. It’s a great platform for engagement. Best part of Google+ is to rank your post on Google search engine. Digg Digg is a social news website. Prior to Digg v4, its cornerstone function consisted of letting people vote stories up or down, called digging and burying, respectively. Digg’s popularity prompted the creation of similar social networking sites with story submission and voting systems. Pinterest Like Google+, Pinterest is another pin sharing networking platform suitable for the Infographic post. Best part is the post ranking on search engine. I found it a great platform for engagement and marketing through boards and pins. StumbleUpon StumbleUpon is a discovery engine (a form of web search engine) that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles. YouTube YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. In a real time, It becomes a hot favorite for people as new vloggers are coming and making money through visits and advertisement. Yelp Yelp is the recommended due to reviews. It’s a platform for more than 140 million active users sharing their reviews. If you are small business company and looking to get good reputation then Yelp can be helpful to get positive reviews. It also helps to improve your business reputation. Instagram Many people are still confused with Instagram to market business with pictures but it’s helpful and getting people attention as time moves on. Currently, it becomes hot favorite of people and businesses to market their business through engaging pictures and short videos. It basically enhancing the visual way of communication. This platform helps you to eliminate clutter, highlighting your products and services in a very visual way. You can use Instagram as a diverting tool of Twitter and Facebook.+ Tumblr Tumblr facilitates to share anything like post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. Quora Quora is the most famous Q&A platform that allows you to ask the question with experts. Most recommended for product and service FAQs that normally your customer or client ask. It can a great asset for small business to aware their clients and customer to share information about their business. Foursquare Foursquare is a location-based “check-in” service that facilitates people to inform friends and connected people to where they are check in. Like Yelp, this is a must-use platform for all small local businesses. Affluence Affluence is the private networking social media tool that allows businessman to connect with like-minded people and businesses to expand their reach. Industry experts and business owners use this tool to share information and business engagements. Meetup Most recommended for event marketing campaigns extending engagements with industry professionals or launch new products. Meetup is a powerful local networking and organizing tool for small businesses. EFactor EFactor is basically designed for entrepreneurs. It’s a community-based social site that has been used by small business owners and business development people. Periscope Periscope lets you broadcast and explore the world through live streaming video. By using this, you can easily watch where news is breaking, visit a new place, or meet people and share interests and all in real-time. BizSugar BizSugar is a social sharing, bookmarking and networking site for small business owners, managers, and entrepreneurs. It gives you a place to share your blog posts, videos, articles, podcasts and other content. You also get to view and vote on submissions by other Members. Reddit Reddit is a social news […]

Digital Marketing

Online Advertising – Way of Digital marketing

admin / February 1, 2012

Online Advertising mostly called Internet advertising and Digital advertising has become one of the most popular way of Digital marketing and brand promotions. Let’s delve into it to get more insight. Normally, Traditional advertising uses a form of print medium, commercials on Radio and TV, Billboards now the concept has taken a digital turn according to the real time technological requirements and business essentials. In today’s business world, advertising is the big market in digital arena which conducts in form of promotion that uses Internet and world wide web (www) to deliver marketing messages to attract customers. Ways of online advertising Examples of online advertising include contextual ads on search engine results, banner ads, blogs and websites, Rich Media Ads, Social network advertising, Social media ads, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Mostly these types of ads are delivered by an Ad server. Being Digital to earn online By increasing the users convergence in digital information, online advertising has become revloutionary in context of marketing format which allows immediate publishing of information and messages across boundaries. With the help of online advertising, you can disseminate your content in a very short time to million of users with the functionality to allow customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside search result. Recommended Revenue Models of online advertising Normally the online advertising revenue models based on CPM, CPC and CPA. CPV (Cost Per View) is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads). CPC (Cost Per Click) or PPC (Pay per click) is when advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site. CPM (Cost Per Mille) or CPT (Cost Per Thousand Impressions) is when advertisers pay for exposure of their message to a specific audience. “Per mille” means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. CPV (Cost Per Visitor) is when advertisers pay for the delivery of a Targeted Visitor to the advertisers website. CPA (Cost Per Action or Cost Per Acquisition) or PPF (Pay Per Performance) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This model ignores any inefficiency in the sellers web site conversion funnel. The following are common variants of CPA: CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. CPS (Cost Per Sale), PPS (Pay Per Sale), or CPO (Cost Per Order) advertising is based on each time a sale is made. CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introduced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways. Cost per conversion describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of “Conversion” varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase. Advantages of Online Advertising Online advertising has the potential to access an enormous global audience in a very low time. Online advertising is less expensive as compare to traditional ads. Company are able to track ads analytics like how many people see their ad, how many people click on it and how many people buy items as a result of the ad. Audiences can learn more about a product through online means than through a TV commercial or print ad. Visitors can click on the ads and diverted to take direct information from website.

Digital Marketing

PPM – Project Portfolio Management

admin / January 31, 2012

Project portfolio management (PPM) is the most contemporary business environment to run project management organization (PMO). It’s been widely used to demonstrate analytic method and collectively managing multiple projects. Project portfolio management organises a series of projects into a single portfolio of reports that capture project objectives and other critical factors. The fundamental objective of Project portfolio management (PPM) is to determine the serialof proposed projects according to the organizational goals and objectives. Each project within PPM should be according to business requirements an economical strategy of business expansion. While at individual project level it is important to know how each project is performing, the impact of each project on the portfolio is just as important. The following questions should be asked: Does each project contribute to the overall achievement of the portfolio?How well is each project performing?Will any project have a negative impact on other projects to come?What projects in the portfolio are dependent on others?Will the successful delivery of all projects deliver the desired benefit or outcome? Working at portfolio level is about working with summary or key data. It is important to avoid information overload. The detail of each project should be kept at the project team level, administered by the individual project managers. Key information should be rolled up and presented at each level within the organisation as appropriate. At executive, VP level you are likely to be providing a summary of performance, progress, a measurement of estimates against actuals and costs. Within almost all project portfolio management systems there is a project evaluation process. This process is used to evaluate the projects at various points during their lifecycle. At the beginning of each stage, often called a ‘gate’, the responsible party evaluates the business case, asking whether it is still relevant and able to deliver the defined organisational objectives. If the answer is no, then the project should be stopped. This way the organisation can ensure that they stay focussed on delivering a strategy, goal or other defined benefit and that resources are deployed where they will offer the best return. Project portfolio management asks the following questions:Are we doing the right things?Are we doing them the right way?Are we doing them well?Are we getting the benefits? If the answer to any of these questions is no, immediate action is required to bring the portfolio back on track.Project Portfolio Management Software When selecting a project portfolio management software system, organisations should use criteria based on identified needs and organisational objectives. It is advisable to start small, introducing aspects of portfolio management one element at a time. Many commercial tools can seem overwhelming at first, simply because of the large amount of functionality they offer. These are the key features of a project portfolio management system:Project evaluation process or methodology.Cost and benefits measurement.Progress reporting.Communication of key project data, for example executive dashboards.Resource and capacity planning.Cost and benefits tracking. Project portfolio management software enables the user, usually management or executives within the organisation, to review the portfolio, which will assist in making key financial and business decisions for the projects. The objective of project portfolio management is to optimise the results of the project portfolio to obtain benefits or outcomes an organisation wants.

Digital Marketing

Digital Marketing Strategy – Grow Your Business Online