Here are 5 simple and effective techniques to improve your Etsy Shop Traffic to increase Etsy sales exponentially. I used this to increase my Etsy sales. A few years back, I was looking and searching the way to increase Etsy traffic just to increase my Etsy sales and after research and spending more time to learn the Etsy search behaviour now I am able to write this post to share my insight to new Etsy sellers and people who want to increase their shop sales.
If you are my reader and interested to sell on Etsy then you can follow posts at the end of this article.
Etsy is the great marketplace to sell your product to global customers. After the last updates in January 2017, Etsy sellers experiencing tough time to increase their sales and also wants to improve traffic and views.
According to me as I feel Etsy new updates are more professional and new features are the requirement of real time. But if you are on the same ship and getting down in sales then this post is for you. Increasing Etsy shop sale is all about reading and understanding Etsy search behavior. So here you can review 5 simple techniques to improve Etsy shop traffic to increase sales.
When I first started my Etsy shop, I spent my big time to understand how Etsy shop work and how the targeted customers can find my product. Basically, Etsy search mainly focuses to rank products on the basis of Title and Tags. Initially, my sale was showing roller-coaster ride as I was not set with targeted keywords to bring right traffic on my site at right time.
Today, my sales grew up 80% just by focusing few things and I want to share my best practice with you that you can also incorporate in your shop to grow sale.
1) Add Quality Listing
Yes, it’s important to add a quality listing fully equipped with all the required ingredients. First, think like a customer and make your own critic. Like; if you are searching the product with specific category then which type of product you want to click. Of course the one with good quality fulfilling required demand. A listing design is so important to consider. As it needs to be engaging to get customer attention in the first click. Boring, non-professional design can come up in Etsy search but people will not click it. So be
Think Like a Customer
First, think like a customer and make your own critic. Like; if you are searching a product with specific category then which type of product you want to click. Of course the one with good quality fulfilling required demand. A listing design is so important to consider. As it needs to be engaging to get customer attention in the first click. Boring, non-professional design can come up in Etsy search but people will not click it. So keep focus to design highly presentable and clickable design of your product.
Take Help with Professional Graphic Designer
For this, you can take help with professional graphic designers who can help you out to design your shop graphics and product listing design at minimal cost. Take a listing template from designer and add your all listing items by using that template to manage a similar tone of your shop. There are so many good designers on Etsy that might can help you.
2) Learn Etsy SEO to Grow Etsy Shop Traffic
Now next step to focus on Etsy SEO techniques to grow Etsy shop traffic. For this, you need to learn and investigate Etsy search behavior to get your product listed with high rank. For this, you need to focus on your target market or your targeted customers and you will target those customers with targeted keywords.
Here you have 3 choices to get the customers from:
- Google search
- Etsy search
- Social media
Understanding Etsy searching is easy, simply go to Etsy website and write about a product that you want in Etsy search bar. Etsy will show you a list of related products. 1st row will comprise on the non-organic product (meant to say advertisements) and next to that you will find the related product. Now you can check title, tags and description of best-ranking products.
A few days back, I wrote a complete article on Etsy shop SEO that you can explore to get more insight.
I hope the above article will help you to boost your Etsy traffic just by doing little SEO tweaks.
You can also take help with professional Etsy SEO Specialist if you are uncertain in some of the areas.
3) Look Around Best Selling Similar Product Shops
This is also one of the best options to look around best selling shop of your similar product. Delve into that like how they improved their sales to get inspiration. What are the techniques are they using to boost the customers. Etsy has a great feature to show the number of sales in each shop. Take benefit of this feature and check out the sales. Don’t get desperate if they have a high number of sales and you are not in that cycle just take inspiration to boost your sales strategy.
You may have a look in following:
Like; when the shop opens up, the number of product listings and number of sales figure. This is enough for you to get idea about shop success.
Now time to apply your research data in your shop. But how?
Simply by Improving title keywords and related tags.
4) Pin Your Product
Most of the Etsy seller ignore this option to share your post on Pinterst. As per my personal experience Pinterst is the most powerful social media tools that keep your sharing live in long run. So don’t forget to pin your products in related category board.
Here is the article on “10 Tips to Effectively Use Pinterest Search for Content SEO”
5) Connect Your Shop with Blog
Blogging is the most effective way to get targeted traffic. Many shop owners using this technique and getting enough traffic on their shop just by integrating a blog with shop and writing about the similar product category.
Here are the few examples of Etsy shop sellers running successful blog: They also used blogging as a platform to grow Etsy shop traffic.
If you are still not connected with a blog then follow below guide to start your blog today. It will take 1 hour to get your blog ready.
Etsy is the great platform for professional sellers to grow their business with the targeted customer and these simple techniques can help you out to grow Etsy shop traffic that eventually grows sales and revenue.
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