According to CNN report, 51% of all resumes are processed via a tracking system that works by detecting keywords. These keywords are chosen based on what the recruiters are looking for in candidates, and are usually found in the job advertisement itself. With the increasing number of online submissions of resumes, turning to such system is an obvious solution for the recruiter to effectively screen out candidates.
How Can I Find the Right Keyword for Digital Marketing Resume
The more focused and specific you are, the better chance you’ll have at being a good match.
But what, if you are looking for generic resume keywords to show your resume online. In fact, The best way to find keywords to incorporate in your resume is to use a job search engine to search for job listings. Check the results to see if you can find a common theme in the keywords listed in the job postings. Incorporate those keywords into your resume. To make it more organized, the best way is to use keywords in all your marketing/media communications, including resumes, cover letters, interview follow-up letters, executive profiles and more. Carefully integrate them into the text, when and where appropriate, to be sure you are communicating a complete message of who you are and what value/knowledge you bring to the organization.
Let’s delve into few ideas about how and where to incorporate resume keywords:
In the career summary at the beginning of resume
However the summaries are the ideal section to highlight your most notable keywords, and you can do this either in a paragraph format or a listing of bullet items. By doing so, you’re quickly communicating your core qualifications for immediate impact. So use the power keywords in your resume summary.
In job descriptions
Tools skills and professional expertise
Mostly people take this section for granted which absolutely non-functional approach. Try to incorporate your skills and expertise according to job requirements tool. As we know, every job has been associated with the tool so focus to align your tools expertise according to job requirements.
Check out some principles for using keywords in your resume
- The best source of keywords is the actual job listing, which is likely to contain many, if not all, of the keywords that an employer will use to search the resume database.
- Include plenty of keyword nouns and noun phrases throughout your resume. If you have a “Summary of Qualifications” section at the beginning of your resume, try not to repeat verbatim the contents of this section.
- If you are applying for technical positions, you can list your skills, separating each noun or phrase by a comma.
In some fields, a simple list of skills does not sufficiently describe the job seeker’s background. Where appropriate, include accomplishments, as well, but be sure to include enough keywords to satisfy the computer searches.
PROFESSIONAL SUMMARY: Digital Marketing Executive with 5 years of experience fully able to coordinate an organization’s online marketing strategies to improve digital sales. Capable of running successful digital marketing campaigns using social media and email marketing. Excellent content marketing skills to write SEO based content to target niche market audience.
Use the Related Power Keywords in Skills:
- Data Mining,
- Inbound Marketing,
- Email Marketing,
- Online Advertising,
- Social Media,
- SEO – Search Engine Optimization,