Digital marketing resume keywords are important if you want to rank your resume on the first page of recruiting company database. Professional resume writing experts influence the focus on choosing the right resume keywords to get a dream job. “Resume keywords” may play a pivotal role to get a market-oriented job. According to the market requirements, many companies are using recruiting software to screen out potential candidates for job openings. In this regard, the resume keywords are the set of words that has been used by hiring managers to seek specific candidate according to job requirements. So by giving little attention to your resume keywords the probability of showing first in resume search will increase as many recruiters give preference to highly targeted candidates on the basis of the search result.
According to CNN report, 51% of all resumes are processed via a tracking system that works by detecting keywords. These keywords are chosen based on what the recruiters are looking for in candidates, and are usually found in the job advertisement itself. With the increasing number of online submissions of resumes, turning to such system is an obvious solution for the recruiter to effectively screen out candidates. 

How Can I Find the Right Keyword for Digital Marketing Resume

Most comprehensive criteria to find right keywords is to pick power keywords from job descriptions. It’s worth to mention that focus on related keywords of a specific job because it will enhance the chance of visibility in search. Try to be Be specific and focus!
The more focused and specific you are, the better chance you’ll have at being a good match.
For example; If an employer/recruiter is seeking Digital Marketing Executive, it might do a keyword search through thousands of resumes to find candidates with experience in digital marketing and related subject. If you don’t have those words in your resume, you will be passed over and your resume will not rank on the priority list. To find keywords to use, take a look at some actual job postings. Search for job listings that match your background and experience. Then look at the keywords included in the job postings and incorporate them into your resume. This is the simple and easy way if you are targeting any specific job.

But what, if you are looking for generic resume keywords to show your resume online. In fact, The best way to find keywords to incorporate in your resume is to use a job search engine to search for job listings. Check the results to see if you can find a common theme in the keywords listed in the job postings. Incorporate those keywords into your resume. To make it more organized, the best way is to use keywords in all your marketing/media communications, including resumes, cover letters, interview follow-up letters, executive profiles and more. Carefully integrate them into the text, when and where appropriate, to be sure you are communicating a complete message of who you are and what value/knowledge you bring to the organization.

Let’s delve into few ideas about how and where to incorporate resume keywords:

In the career summary at the beginning of resume

However the summaries are the ideal section to highlight your most notable keywords, and you can do this either in a paragraph format or a listing of bullet items. By doing so, you’re quickly communicating your core qualifications for immediate impact. So use the power keywords in your resume summary.

In job descriptions

Use keywords to write powerful action statements, project highlights, achievements and more.

Tools skills and professional expertise

Mostly people take this section for granted which absolutely non-functional approach. Try to incorporate your skills and expertise according to job requirements tool. As we know, every job has been associated with the tool so focus to align your tools expertise according to job requirements.

Check out some principles for using keywords in your resume

  • The best source of keywords is the actual job listing, which is likely to contain many, if not all, of the keywords that an employer will use to search the resume database.
  • Include plenty of keyword nouns and noun phrases throughout your resume. If you have a “Summary of Qualifications” section at the beginning of your resume, try not to repeat verbatim the contents of this section.
  • If you are applying for technical positions, you can list your skills, separating each noun or phrase by a comma.

In some fields, a simple list of skills does not sufficiently describe the job seeker’s background. Where appropriate, include accomplishments, as well, but be sure to include enough keywords to satisfy the computer searches.

Reference examples:

PROFESSIONAL SUMMARY: Digital Marketing Executive with 5 years of experience fully able to coordinate an organization’s online marketing strategies to improve digital sales. Capable of running successful digital marketing campaigns using social media and email marketing. Excellent content marketing skills to write SEO based content to target niche market audience.

Use the Related Power Keywords in Skills:

  • Data Mining,
  • Inbound Marketing,
  • Backlinking,
  • Email Marketing,
  • Online Advertising,
  • Social Media,
  • SEO – Search Engine Optimization,
  • PPC
Along with the focus on resume keywords, it’s recommended to pay attention to resume action verbs. Action verbs basically deliver power and direction. Compose a list of action verbs to use in your resume and cover letters.
Here is the complete list of Power Resume Keywords to add in your digital marketing resume.
Digital Marketing Resume Keywords Infographic 1
By incorporating these techniques, I hope you will eventually have targeted resume according to recruiters perspective. Best of luck!!!