As the business is growing various opportunities are arising for women entrepreneurs in Middle East mobile market. It will help to ensure new synergies of real-time demand. Along with this, Women’s entrepreneurship is increasingly recognized as an important factor for economic growth and development in the Middle East and North Africa (MENA).
According to the recent report of Cherie Blair Foundation for Women, regional carrier STC and market research firm TNS, the role of women in Middle East and African mobile market is increasing which demonstrate the sign of bringing more jobs especially in retail chains which accumulates higher revenue potential through improved sales, stronger brand imaging and access to untapped markets. The report based on telecom participation of 11 countries. It includes Bahrain, Cote d’Ivoire, Ghana, India, Indonesia, Nigeria, Qatar, South Africa, Tanzania, Philippines, and Uganda. It comprises on multiple mobile network operators, vendors, distributors, subcontractors and other stakeholders. The report urges mobile network operators and distributors to build a business case by collecting data on the performance of their retail agents from a gender perspective. Therefore, Governments and NGOs encouraging to work together to create targeted initiatives to drive female participation in the mobile value chain.
“Women entrepreneurs stand to gain a great deal from selling mobile products. Setting up a mobile sales business is relatively easy and has a flexibility that suits the way many women live their lives. But there is also a real business case for mobile operators to include women in mobile value chains, as they offer significant advantages such as better branding and access to new markets.”