SEO

content marketing tools
Digital Marketing

15 Content Marketing Tools for Success You Need in 2020 (Updated)

/

Do you want to revise your content marketing strategy? Here are 15 Useful Content marketing tools for success that you should need in 2020. Success on the internet based on targeted content creation and marketing. If you are not getting sufficient traffic and leads then it’s a high time to look around in your content strategy to make it more ‘powerful’ or I need to say more ‘impactful’ for your audience. There are many content marketing tools in the market that you can use to boost your content but few are essential and give you insightful experience. I am trying to list out contemporary and most demanding content marketing tools that can help you to attain your targets. 15 Most Required Content Marketing Tools To Use in 2019 Content is the king for any webspace and content marketing works to double your ROI (return on investment)  if you target with the right strategy. It can help you to increase targeted traffic with qualified leads and improved sales. So, let’s move on and discuss these tools to incorporate in your content strategy as a marketer. Pin it! 1) Buzzsumo If you are uncertain and unable to get an idea like what to write in your blog post or website that can attract to your audience then Buzzsumo is there to help you out. You simply need to write a few keywords based on your niche and Buzzsumo search will generate a content list of published articles along with their statistics. Try Buzzsumo here… From the above screenshot, you can easily analyze the data of searched keyword. It showing the total number of engagements so you can understand the value of the keyword. If you are on way to analyze your competitor then it would be a great way to track details by using this emerging content marketing tool. It becomes a high choice for marketers and content writers and people are using this tool to make their content strategy. As a marketer, I found it one of the best in content marketing tools!! 2) Grammarly – Free Writing Assistant I personally in love with Grammarly as it makes my life easier. It’s a spelling and grammar checking tool that will help you to correct your spelling and mistakes. It’s a simple extension that you need to install in your Chrom browser. It works on your email, social tool like Facebook, Twitter and most of the place of the web. When you write on web space after installing Grammarly, it will highlight the incorrect areas to fix. Simple and easy way to write error-free content. Install Grammarly Application 3) Evernote It’s a note-taking app that helps to organize your notes and content. By using Evernote, you can: Manage notes like project Easily capture voice and picture Manage your ideas Creates a to do list A single place to organize your content The best part of Evernote is to place your content that easily accessible by your team from the computer and mobile phones only need to install the app in all devices where you need it. Recommended app for content developers, copywriters, and marketers to manage their content in Fairless way to lose it. Use Evernote 4) MailChimp for Email Marketing When we talk about content marketing tools, every marketer understands the value of Email marketing to connect with customers and subscribers by launching a powerful email campaign. There are many email marketing tools available in the market but people are crazy about Aweber and MailChimp as it’s simple, easy and affordable. If you are new, you can go with MailChimp to create your free campaigns. It allows designing emails, landing pages, postcards, signup forms, and Facebook ads. In a Mailchimp free version, you can send 12000 emails per month to 2000 subscribers. Isn’t it amazing? Use MailChimp here… 5) Canva or PicMonkey – Photo Editor and Graphics Design Maker If you are getting a hard time designing simple graphics for your blog or website then PicMonkey app is there for you to create beautiful images and social media graphics. PicMonkey is simple and easy photo editing and graphic design software. Check PicMonkey here… You can also check Canva to great your contemporary graphics stuff 6) SemRush – All in one marketing toolkit Are you interested to do a competitor research like; what keywords are they using list of backlinks Ad strategies and budget You can easily monitor details by reviewing the detailed metrics provided by SEMrush. Most recommended for digital marketers to align digital strategy. Try SemRush here… 7) Trello Personally, I love Trello as it’s a great tool to organize all your content marketing stuff. Trello provides an extremely easy way to use, organize and help to collaborate with team members. At dillenium, we use Trello to share our content strategy and to collaborate with other members to define targeted keywords, blog post topics, and other related stuff that can help us to boost our content marketing. Neil Patel, one of my favorite online marketing expert, wrote an article “How to Use Trello to Streamline Your Content Marketing” Check it out!! If you are eager to streamline your content marketing using Trello then sign up at Trello and take a tour. It will help you to start in a more comprehensive manner. If you are eager to streamline your content marketing using Trello then sign up at Trello and take a tour. It will help you to start in a more comprehensive manner. 8) HootSuite Next, is the Hootsuite! All in one tool to manage social media content with ease. It helps to schedule your posts on all social channels and also facilitate to monitor analytics. It’s a great tool to track and improve social ROI.   Try HootSuite 9) Pocket You know why I love Pocket because it helps me to bookmark my favorite content that I can read later even if you are offline. It’s more like a content curation app that available for Android and IOS. Use […]

increase organic traffic to blog
Blogging, Digital Marketing

How to Increase Organic Traffic to Your Blog / Website – 10 Easy Tips

/

In this blog post, I am going to share with you the 10 easy tips that help you to increase organic traffic to your blog or website. Running a website or blogging is all about attracting unique traffic to your site. If you are working hard and writing quality content full of knowledge and information but still not growing with quality traffic then you must need to revamp your content writing strategy. As you all know content is the king on the internet that can make a website or blog successful. As a blogger, I normally focus on organic traffic from search engine rather doing an effort on other marketing stuff that’s the reason why most of the traffic on my website comes from organic search. Getting traffic from search engine gives you long time benefit as you wrote a post that will be visible to your target audience for years. Smart Bloggers Focus on Organic Traffic… If you are a new blogger and unfamiliar with the term “organic traffic” then understand the concept as it’s important if you are working in the online world. Organic traffic is the real traffic that comes from search engine without any advertisement. When you write anything for the internet then search bots like Googlebot search your page and index on the search on the basis of different ranking factors. My intention to write this post is to facilitate new bloggers to follow below tips to successfully rank their site on a search engine so you can get quality traffic to your website to grow as a business or as a blogger. Let’s delve more into it: Increase Organic Traffic to Your Blog with Easy Tips When I started blogging it was tough for me to get traffic on a blog as I was thinking I am perfectly writing my posts and adding everything that requires for good article. Then, I found… I was WRONG! Because writing on the internet is absolutely different than writing in magazines or other offline stuff. So I started learning techniques to get visible in the online world just by doing few things. 1) Learn SEO Copywriting Copywriting is an art that binds your reader toward your website/blog through compelling content. In an online world, the term ‘SEO copywriting’ is used to write user-friendly and search engine optimized content to get traffic directly from the search engine. For effective copywriting, you must need to learn about basic techniques that can boost your organic content to attract like-minded traffic from all type of search. Let’s take a quick note on this: Research your target audience related to your blog niche. Find the best ‘Keywords’ for your blog topic. (How to find keyword for SEO?) Always focus to place Long-tail Keywords in Post Title Use Main Keywords in blog body, description, and Headings Link your content with internal blog posts. Also, link your post to external blog links but make sure to add quality links. Write a quality post content more than 1000 words. Here you find SEO Checklist (infographic) to quickly follow the steps. Copywriting is technical due to high competition as so many bloggers writing the same thing from different places. You have to stand yourself in the first order of search then you must provide not only the quality content but also the engaging content that can touch your audience mind. SEE ALSO: How to Drive Traffic to your Website  |  How to Start Profitable Blogging What NOT to DO as an SEO Copywriter? Don’t be harsh in your writing. Try to be a facilitator or influencer. Never try to overflow the content with targeted keywords. Write simple and to the point content. Don’t forget to proof-read your content. Never compromise the quality over quantity. 2) Maintain the Proper Blog Post Frequency Following a proper posting schedule is important for bloggers to keep live to target your audience. Be remember, search engine, your targeted people always there to find you and search bots love those blogs who frequently writes and always prefer those blogs to rank. If you are a part-time blogger then you need to manage your time to write consistent posts for the week. Here 3) Link Building is Real Asset Link building is one of the most important and vital technique to improve search ranking and bringing organic traffic to your blog or website using quality links. There are 2 types of links: 1)  Inbound Links Inbound links are also called backlinks that link your website from outside domain. Like; any other website will link your website and people will come to your page through that link. Now the quality of the link is very important to consider even though you don’t have much into hands but if some quality and trusted websites link your website then you can earn some quality backlinks. Google keeps a sharp eye on inbound links. If you are getting links from the highly ranked website then your SEO will be improved in the long run. Low-quality links can harm your website authority so keep a focus on it. 2)  Outbound links Outbound links are the most important links that are in your control and you can use these links to connect to other websites. Normally outbound links are of two types. One with no follow and other with do follow. Nofollow (rel=”nofollow”) links don’t rank the site on Google in simple words it tells Google to don’t follow the link. On the other hand, the do follow is the normal link that directly takes to other website and Google follows these links. 4) Write About Demanding Content You can boost organic traffic if you are writing SEO-friendly demanding, popular and trending content by researching the competition. It’s important to wisely select your blog topic based on your niche to attract the targeted traffic. For this, you can take help from Google Trends and Google Keyword Planner tool to know your audience interest. SEE ALSO: How to Choose Profitable Blog Topic Ideas Blogging become easy and […]

best keywords for SEO
Digital Marketing

3 Simple Steps to Find Best Keywords for SEO – Content Strategy

/

Deploying a perfect content strategy is the essential part of content marketing. SEO keywords are the lifeblood of any content that you place on the internet. In this post, I will share the techniques to find best keywords for SEO in 3 simple steps. If you are new to web content writing and learning SEO – Search engine optimization then this post will help you to get targeted SEO keywords for your blog post/website. How to Find Best Keywords for SEO? SEO keywords will help to rank your content faster on the search engine. So better to use most targeted and searchable/demanding content keywords on your website. To find the best keywords for SEO, you need to look around below step to formulate your SEO content strategy. STEP 1: Target Your Keywords From Search Engine SEO keywords are mainly the phrases or words that people mostly search on the internet. For instance, you are looking “best perfume for women” and you write this phrase on Google, Yahoo or Bing search bar then the search will give you several results like below screenshot: Now you can see in above shot the Google organic search list targeted the keyword that you used to search the perfume. Here, you can analyze that Google has given you result with the same keywords so this is the point by using that we can find best keywords for SEO to rank the content. On the other hand, you can also observe, there are about 6,230,000 results of related keyword that Google find out in 0.53 seconds. So how will you rank your post on the top if there are hundred thousand results of a similar keyword? Let’s dig into it to make the search more organized: Here, you need to drive a keyword strategy that Google showing you: Like you have a blog or business website of branded perfume. When you write branded perfume on Google it will show you related search results based on your location that near to you like the below search: So in above list, you can easily find out what Google is showing you in form of Long Tail Keyword. Like; if you simply write branded perfume on Google search bar so you can see the competition is too high as there are so many results. And the keyword is generic so to make the search more targeted you can use the long tail keyword that comprises on 3 to 4 words which could be more related to your product. “Best Perfume for Women” if you are targeting the perfumes for women. In this way, your search keywords will be more mature or targeted. In the same way, if you have any specific location then you add the location with the keyword. Like “Best Perfume for Women in New York”. So in above searches, you can find your own content related to your business which is simple and easy. You have to concentrate on Google suggestion keywords. These suggested keywords are the related keywords that people mostly search on the internet. So, in Step #1 you have found out the way to find related keywords for your content. In next step, we will find the value of keywords. STEP 2: How to Find Value for SEO Keywords Now we have to determine the quality of SEO keywords. Like how demanding is the keyword and how can we use it in our content to make it searchable. Let’s delve into the process: For this, you have to access Google Keyword Planner tool that you show you the statistics like how many people are searching is the specific keyword. In reference to above search, “best perfume for women”; we need to find out how many people are searching the same keyword. So, you can see around 10 to 100 thousand people are searching for the same keyword and competition is sufficiently high. To optimize the keyword, you have to search into Google keyword ideas to make the search more optimize to rank your keyword. So Google also suggests more than 500 keywords with the similar category that you can also consider: best seller perfume for her                         100 – 1K most popular women’s perfume               100 – 1K popular women’s fragrances                      100 – 1K top female perfumes                                    100 – 1K Above are the alternative keywords that you can use to optimize your search on the basis of search value and competition. STEP # 3: Where to Use the Evaluated SEO Keywords Now, you know the way to find best keywords for SEO by using Google Search suggestion and finding the keyword value through Google Keyword Planner tool. Now in step number 3, we will discuss where you need to place these SEO keywords to improve your search ranking. Add targeted keywords in Title with <Heading 1> tag. Use keywords with Heading 2 tag within the article. Add keywords in the body of the content in multiple places. Try to use the same keyword in content images with an ALT tag. Don’t forget to use the keyword in post description. Use the keyword in post URL. Don’t overflow the keyword as it hurt the SEO process. Related Articles for SEO: Explore SEO Checklist – Infographic Use Free SEO Tools 10 Tips to Effectively Use Pinterest Search for SEO Final Words: Best strategy to find best SEO keywords for your content is to use the Google search engine and keyword planner tool. You also have other option to use UberSuggest, SEMRush to find the related search keywords. If you have any question or query related to SEO keywords or similar you can ask me in a comment section. Thanks for reading!!

increase youtube subscribers
Digital Marketing

11 Tricky Ways to Increase Youtube Subscribers with More Views

/

Getting successful on Youtube is easy! if you follow these tricky ways to increase Youtube Subscribers with more view count. For me, active subscribers are more important to have as it will add more instant views to recent upload which will add value to rank higher in Youtube search. Almost 80% people want to watch rather read so Youtube is the best tool to get your audience. If you are new on Youtube or frustrated after uploading videos without any subscriber or views then this post is for you. Here, I will share all the hidden details that you can follow to get success on Youtube channel and increase Youtube subscribers. Before digging into, I want to recommend you that getting subscribers should not be your objective. I want YOU to get ACTIVE subscriber that become part of Youtube journey with solid interaction. Yes, it’s easy if you are visible on Youtube like you see a list of other videos. Step by Step Ways to Increase Youtube Subscribers When your video will be visible, you have more chances to get views and subscribers as well. So let’s start now to dig into it. First, you need to remember following when you prepare your videos: What will be scope of video Is your video will be demanding Make quality video with quality content The Strong strategy makes your job easy! 1) Add Targeted Keywords Through Out in Your Channel Adding related keywords in your channel is called channel optimization. For example; your channel is about graphic design then you need to mention related keywords like graphic design, graphic designer. Now make a strategy of sub keywords like what are you doing as graphic designer like; Photoshop, Illustrator, Indesign.. etc; Next, you need to add these keywords to your Profile, Channel art and About section. In this way, your channel will be discovered on Youtube search. Make sure, you are using demanding keywords so you can be search be more people. For this you can use tools to find related keyword value: Google Keyword Planner Uber Suggest Now next step is to add video to your channel. 2) Optimize Youtube Video Before Upload Yes, optimize your Youtube video before upload and here are the points you need to follow when preparing your video: Add targeted keywords to your video if you are talking in the video. Say those words multiple time. It’s required because Youtube interpreters judge your video content through keywords so try to do and see the difference in your video views. Save your video file with the main keyword. Design thumbnail of video by using the same keyword. 3) Optimize Youtube Video After Upload After uploading video, you need to follow below points: Add the same keyword that you add in video file name and thumbnail in video Title. Make your Title lengthy but not more than 100 characters as it’s a limit. Greater than 100 the title characters will be clipped off. Search title suggestion from Youtube search by focusing on your keyword. 4) Optimize Your Video Title with Focused Keyword It’s simple and easy! You can write your keyword in Youtube search and the autofill option will suggest you about people demand in the search. Otherwise, you can use Uber suggest tool to get details. My personal opinion is to get help with Youtube search options as it’s best to provide targeted keyword. Here is the example to understand this concept in an easy way. Like my video is about graphic design and I want to show people that “How to make flower in Adobe Illustrator” Here, you can see flower and illustrator is my main keyword and I want to search this from youtube search like below picture So, in above picture, you can easily look at the targeted keyword that Youtube suggests me regarding my video. Now, I will pick one keyword and add it in my video Title. Like; I picked “flower in Illustrator” And my video Title is: “How to Make Flower in Illustrator” So It’s a simple technique that I used to optimize my video Title. Now next step to move Youtube video description. 5) Youtube Video Descriptions Optimization Descriptions are always important to improve the visibility of your Youtube channel. You need to add proper keywords in your Youtube descriptions especially in 1st 100 words. Keep your description lengthy but don’t use the irrelevant content. Here are the main points that you need to follow to fully optimize video description: Add your main or focus keyword at the start of the video. Like in above example, we use “How to make a flower in Illustrator” so mention this keyword in your description so youtube search finds your video when someone searches it. Add related video links in your description of the same channel You can share related information in the description that you want to share with your viewers. Add contact information. 6) Don’t Forget to Add Optimized TAGS  Tags are super important as it will help you to rank your video on youtube search. You can find related keywords and phrases just by writing keywords on Youtube search. It’s a simple technique that you can use to find related keywords and tags and almost 70% Youtube users who have the high number of view using this technique. 7) Add Annotations /End Cards Annotation helps to create more engagement with your audience by connecting them to other videos in your channel and it’s an amazing feature that will keep your audience intact. There are also some other options in annotations like to encourage the audience to subscribe to your channel. You can find this option in your video editing mode so check it out and explore this option to get more views. 8) Add Video to Playlist Playlist basically group your related videos and it will be visible to the related audience if somebody searches for it. Whenever you add video then add it to the related playlist. The best feature of […]

search engine optimization tips
Digital Marketing

10 Powerful Organic Search Engine Optimization Tips to Improve Ranking

/

Now you can easily improve your search ranking by applying organic search engine optimization tips on your website, blog, pages and posts. As we all believe, on the internet, Content is the King! …And targeted traffic comes from search engine. So we need to target those areas that bring traffic to your website or blog. According to my personal experience, everybody wants to get higher ranking on Google. In fact, people want to get their place on number 1. And, I always say to my clients to be focus and consistent as it will take little time and lot of testing to switch search position on search engine. Today, I am writing this post to share most required organic search engine optimization tips to improve your web ranking on search engine. So let’s dig into it step by step: 1) Focus on Website/blog Foundation Yes, I am saying to focus on blog/website foundation as it’s important to sustain your identity in long run. How? Think like a house built with wrong material but constructed and decorated. Do you think, it will survive if something wrong happens? I think you all agree with this that a good house must have the strong foundation to deal with all hazards. Now think about your website,  it also likes a house example. But how? Like you take domain the address and then you build a website which is same like a house. So it needs to be developed using the contemporary method, tool, and standards. And, these 3 ingredients (Hosting, Web structure, and Content) will lay a strong foundation of the website: 2) Take Trusted Hosting Service That Doesn’t Suck Hosting is the main foundation of your website where your website files reside. Actually, it’s a remote server where your website files and data lives. So be attentive when selecting your host especially when you go for website design. Here, I must say, don’t go for cheap services as it will become a headache in the long run so focus to get quality and economical hosting with the good host. Here, I wrote about hosting services so you may have a look in that if you are going to start your blog or website and looking for economical and trusted hosting packages. Best Web Hosting Services Trusted and a well-equipped host will provide quality services that Google search loves to see reliable, outage-free and non-intermitted content to rank organic traffic. 3) SEO Friendly and Responsive Website Structure Next, the website layout and structure. It’s important as poorly coded website never get high ranking on Google search. It’s important to keep a focus on quality website design and technical structure. Website database and related files should be well coded according to standards. Make sure the website is user-friendly and responsive. WordPress, PrestaShop Themes, Joomla, Drupal, and Magento Themes are the most required web platforms that you can use as per your website requirements. To improve organic search ranking, website design, layout, and structure should be on priority. 4) Keyword Based Content Content is the main foundation area that brings quality traffic. Traffic comes with ‘keyword’ and keywords distribute content on the search engine. Be remember, Google search engine crawl data on the basis of keyword demand. …But, who determined the keyword demand? People! Yes, people searches create demand. Like if 10K people are asking about ‘good website design’ so it will be demanding keyword and Google rank content on the basis of keywords. Recommended to Use Long Tail Keywords to Create Your Content Long tail keywords are based on combinational words so it’s advisable to place long tail keywords in your content to get a higher ranking. Many people also ask the reason to use long tail keywords. Actually, the long tail keywords are lower in a competition so there is high chance to rank content for that specific keyword. For example; I used this keyword on Keyword planner tool (Google recommended tool to find targeted keywords) “Wordpress Hosting” And I got following results: So in above picture, we can easily analyze that if I use the keyword “Wordpress Hosting” so competition is high but if I use the combinational keyword like “best WordPress hosting” then the competition is getting down. In the same way, If I go to more targeted and long tail keyword from planner list then there are more chances to get ranked on the search engine. Long tail keywords are effective to get listed on search engine with higher rank. Now to extend this talk, I want to search the same keyword on Google. Like below picture In the same way, Google also suggest some more combination keywords to write optimized and targeted content: Like below picture In reference to above details, it’s recommended to use long tail keywords to improve organic search ranking. 5) Make Sure to Use Keywords in Headings Headings are the most important and targeted area to improve search ranking. We can’t ignore headings. Especially right after 300 words. Heading 1 <H1> Heading 2 <H2> are important to rank content with Focus keyword. Heading 1 is normally important to present content title with the main keyword Next, you can use Heading 2 again with the main keyword. I know, you must have the question like what would be the value of these header tags and how it affect the SEO, especially to rank and index content. Well, the heading actually provides more maturity to your content. Like the main heading should be classified as H1 and rest are H2, H3 and so on.. It helps Google crawlers to retain your main keyword. If you are working on SEO then I recommend using headers with focus keyword as it creates influence on the ranking process and it can be considered as one of the recommended search engine optimization tips that you can’t ignore. 6) Use Outbound and Internal Links in Your Web Content Link building is also important to get a higher ranking. Optimization is all about making […]

Digital Marketing

10 Simple Ways to Improve Blog Post Ranking on Search Engine – Infographic

/

Making an effective SEO strategy align you on a success path to get organic traffic from search engine. Targeted keyword plays a vital role to create optimized content and to improve blog post ranking. As we all know and I have discussed in various places in my blog posts that Google search crawlers target optimized content to rank on search engine although the other performance based parameters are linked with Google ranking system. But here we are only targeting keyword based content to improve blog post ranking on search engine. For convenience and to have a quick look, I created an infographic that will tell you to focus on 10 main points or simple ways to organically improve blog post ranking on search engine. Infographic – 10 Simple and Organic Ways to Improve Blog Post Ranking on Search Engine | Valid for Google, Yahoo, and Bing Start with Keyword Research Use Keyword planner to find keywords Try to find long tail keywords Avoid high competition keyword Always use Focus keyword in URL URL slug should not be too long URL slug should not be too long Focus to use keyword at start Try to use Keyword in the first paragraph Use keyword in the first paragraph of the body of the content Don’t overuse the keyword Add keyword in <H2> Use Focus Keyword in heading 2 Don’t overuse the keyword in <H2> Use keyword in body Use Focus keyword in overall content in multiple places but don’t over use the keyword consistency Don’t forget to use the keyword in Alt tag As best practice using keyword in image URL Don’t forget to add ALT tag in images Use focus keyword in image alt tag to optimize the images Avoid keywords in outbound links Same focus keyword in multiple posts Easy and effective technique to use focus keyword in image URL to optimize the images for image search Focus on content length Don’t use focus keyword in image outbound link Keyword in multiple posts Don’t use the same focus keyword in multiple posts as focus keyword. Focus on content length Post longer content <= 300 words / post = Bad > 300 words / post = Fine > 1000 words / post = Good You might like the related post: SEO Checklist Infographic SEO Checker or Free SEO Tools to Improve Website Ranking Strategy to Improve Digital Marketing ROI Infographic – Digital Marketing Resume Keyword

submit url top blog directory sites
Digital Marketing

Submit URL to Top Blog Directory Sites to Improve Blog Traffic

/

If you are going to start your own blog or website or recently launched then you must know about web/blog directory submission to boost the visibility of your website/blog content. It’s simple and easy way to improve your blog traffic just by finding a good PR blog directory sites and submit URL. Best idea to find some top blog directory sites as it will create instant results to boost the visibility of your content. Why Submit URL to Blog Directory Sites? Actually, blog directory sites categorize each blog relevant to their category so it will be easy for readers to have a look in your blog content related to the targeted category. By submitting your blog to these directories you can not only improve your blog traffic with the unique audience but also able to get a high number of backlinks. Be remember, after the Penguin update by Google. It’s not a case now! But you can submit your sites as some sites are still working and you can work with that. How to submit URL to Top Blog Directories? Simple, just find top blog directories. Below are links to some directories so you can choose them to submit your site on the basis of PR. Otherwise, you can also search on Google with “Top Blog Directories” keyword so you will find many. Now as you find the directory then just find the PR rank of that website. For this, you can go to http://checkpagerank.net/ and insert the URL of blog directory site and find the details. If it has good page rank and domain authority website then you can submit your blog URL there. Here is the list of 30 manually verified websites to submit URL of your blog or website: Google Webmaster Tools (Most Recommended) Submit your Site to Bing (Most Recommended) DMOZ (After 18 years, from March 17, 2017 – DMOZ official closed down) Eat on Web (http://portal.eatonweb.com/) Oldest and biggest blog directory. Best of the Web InfoListings Directory Bloggeries Free Website Directory Blogdigger LinkCentre Ontoplist Blogcatalog 01 Web Directory Blog Listing Bloggapedia Ping-o-matic Yeandi InfoTiger Blog Top List Azoos Information Outpost ScrubTheWeb Canny Link Internet Guide BlogFlux Spillbean Bloggernity Blogging Fusion Exactseek Blogorama SunSteam

Digital Marketing Resume Keywords Infographic 1
Digital Marketing

List of Digital Marketing Resume Keywords – Infographic

/

Digital marketing is the hot emerging profession as the new business looking to market their businesses on online channels. As a digital marketing professional, you can understand the importance of ‘keywords’ to market the business. In the same way, It’s difficult to stand your identity unique in the presence of so many digital marketing professionals in the market. Here is the list of digital marketing resume keywords that can improve your resume ranking on recruiting sites. To understand the importance of digital marketing keywords, we need to look into the keyword optimization processes of recruitment software. If you are targeting your marketing by using power resume keywords then it will be easy to bring your resume in recruiter search. As most of the job searching and recruiting, websites are based on similar keywords concepts. You can place your optimized resume on any site and see the results in few days. Here are the few job searching sites that educate their seekers to optimize their resume by taking assistance. Few of the job seeker sites have paid services to guide their users to get an optimized resume with power keywords. Bayt.com, Monster.com, Indeed.com also a good resource to place optimized resume to get potential jobs. Previously, I wrote about “How to Choose Digital Marketing Resume Keywords To Get Dream Job“ to provide awareness about how to power-packed your resume with potential keywords to grow in a market as professional. Below is the power keywords resume infographic to incorporate in your CV. Digital Marketing Resume Keywords – Infographic We always love to listen to our reader’s view. If you have any suggestion and interested to share any feedback then please add your comments. An optimized resume is a real-time requirement so you can also share tips to make the resume searchable.

seo checklist optimize blog content
Digital Marketing

SEO Checklist Infographic to Optimize Your Blog Content – 2018 Update

/

Now time to improve your SEO using SEO checklist infographic. Easily target your audience by following SEO checklist steps to optimize your blog content in 2018. In digital marketing, SEO (Search engine optimization) is the king of your content success as it keeps your content visible. In my last post on digital marketing, I discussed SEO strategy to improve digital marketing ROI in 2018. Today, my target is to cover essential elements of SEO checklist to keep your content visible with improved ranking. For your convenience, I designed an SEO infographic to follow the points. Today, my target is to cover essential elements of SEO checklist to keep your content visible with improved ranking. For your convenience, I designed below infographic SEO checklist to easily understand some targeted points of SEO to start as a beginner. I learned SEO from Google search and dig into it to know how search engine crawlers work to optimize the content for better ranking. Google search algorithm basically tells about the complete process but you can optimize your content by learning the basic mechanism of search that involve Title tags, meta descriptions, heading optimization, Keyword consistency, link building and last but not the least backlinking. Content optimization basically targets what you are telling to your target audience and how your audience receiving it. If you target right content to right audience then the content is optimized. By going through the SEO checklist you can verify how are you moving to share your content to your target audience. Let’s understand the SEO process through the basic example. Like; Dillenium selling brochure design services so their main targeted keyword is custom brochure design. If you go to brochure design listing page then you can review the page SEO. Title: Custom Brochure Design – Single, Bifold, Trifold brochure design URL: http://www.dillenium.com/product/custom-brochure-design/ Description: Get custom brochure design of your choice. Just send us your brochure design details and we design it. custom brochure design will be unique and interactive Focus keyword: Custom brochure design Heading Structure: Page contains combination of <H1> and H2> along with the addition of <H3> It’s a simple example to review the process. By looking into below SEO checklist, you can easily understand how SEO works and what are the key points that you need to understand to optimize your content. You can also look the MOZ specified SEO and digital trends SEO Checklist Infographic 2018 SEO checklist is helpful to organize your SEO habbit but it’s essential to use SEO tools and checker to fully otptimize the content. Below is the post about SEO tools and checkers. Free SEO tools and Checkers to Optimize your Website.

free seo tools
Digital Marketing

SEO Checker or Free SEO tools to Improve Website Ranking

/

Are you curious to find good SEO checker or free SEO tools to examine your website data? Free SEO tools are blessing to have if you keep tweaking to improve your web traffic. SEO tools help you out to evaluate the facts and figures about your website in real time. It helps webmaster, bloggers to improve their job by positioning right keywords in their CMS. By using these free SEO tools and SEO checker you can easily examine your web page and get your analysis report with the rankings from these SEO tools. Below is the list of free SEO tools that you can use to Improve your web pages and improve your SEO strategy to get better results. Free SEO Tools and SEO Checker Here is the list of Free SEO Tools that can ease your life to get better results with improved ranking: In the first category, I love to use Google products as it completely free and provide required KPI’s to improve your optimization strategy. 1. Google Analytics Google Analytics is a great tool that you can help you out to track your overall SEO. I suggest you start with Google Analytics if you keep seeking something that can show real time results of all sessions. It provides complete details of organic traffic you’re getting from search engines. If you’re not getting sufficient traffic from search engines, then it notifies you to work on SEO. Here are more references that you can go through to get more insight about Google analytics. Track your SEO using Google Analytics tool Use Google Analytics to monitor your organic traffic How to use Google Analytics to Boost Your SEO 2. Keyword Planner Keyword planner is the great tool to find right keyword for your blog, website or digital content. The keyword planner is a part of Google Adwords and designed as a paid search tool but its data is extremely useful for SEOs. Using the Google Keyword Planner you can research: Keyword ideas based on a phrase, landing page or product category Average monthly search volume for a specific period Search volume trends for a single keyword or group of keywords over time To understand how Keyword Planner works to get best of the SEO keywords, just follow the below video and learn how it works: Learn How Google Keyword Planner Work               3. Google Webmaster Tool Google Webmaster Tool is one of the most required tools that provides data, configuration control, and error reports. GWT can be used as free  SEO toolset to drive the targeted traffic to your website. Here is the detailed post by Kissmetrics blog if you are started as a beginner. Beginner’s Guide to Google Webmaster Tools 4. WooRank WooRank is the free SEO audit and website review tools that you can freely use to gauge your website stats to improve SEO. It’s a free SEO tool help you expand your reach, grow your audience and increase your rankings. Here is the Youtube channel that you can watch to see the demos. 5. Site SEO Checkup Site SEO Checkup provides full range of free SEO tools to improve your ranking on search engine. You can track the performance by using a collection of free tools. It includes the following test: Meta-tag analyzer, keyword cloud, related keyword, competitor domains, h1 and h2 tag test, Robot.txt test, Sitemap, broken link, SEO friendly URL, Image Alt, Google Analytics, Favicon, Inline CSS, Deprecated HTML tags, backlinks checker, JS error checker, HTML page size test, HTML compression/gzip test, page objects, page cache, site load speed, Flash test, image expires tag, JS and CSS minification, nested tables, frameset, doctype, URL canonicalization, HTPS Test, safe browsing, server signature, directory browsing, mobile and few others. 6. MozBar MozBar Improve rankings and search engine visibility with the complete SEO toolset. By using this you can save time and streamline your workflow for better performance. It helps you to: Track weekly search engine keyword rankings for your site and the competition. Represent overall rankings performance with one metric based on positions and Click Through Rates (CTRs). Easily found your top competitors and compare your ranking performance. Track geo-targeted keyword rankings at the national, city, and neighborhood levels. Compare your Mobile vs. Desktop rankings and track your ‘Mobile Friendly’ Tags. Identify the Search Engine Results Page (SERP) features that drive traffic to your site. 7. Structured Data Testing Tool Structured data helps to provide context to the information on your page. This tool from Google uses live data to validate the structured data for any web page, or you can copy/paste code to test it. 8. Microsoft Free SEO Toolkit The Microsoft SEO Toolkit integrates several different tools into one specific tool. You can collectively use these tools to get more insight about your website/blog. It can easily analyze your site and provide recommendations on how to make your site’s content more SEO-friendly, including tweaks to your sitemap and robots.txt. This tool is only available for Windows users. 9. Copyscape Copyscape keeps you alert to defend your website/blog against the threats of online plagiarism. Also, it can be used as a free tool to keep your content unique and safe from redundancies. Enter a URL for a blog post or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order. 10. SEO Centro SEO Centro is free SEO tool for the website. It will help you to rank your website by following the standards of optimization suit. I have listed out the few tools that you can use as per your requirement. It will evaluate your website SEO for improved ranking. If you want to do the SEO audit the I recommend to use it for faster results. » SEO Analyzer | » Meta Tag Analyzer | » Meta Tag Generator | » Rank Checker | » PageSpeed Checker | » Mobile Friendly Test | » Keyword Density | » Keyword Generator | » MozRank Checker | » Alexa Ranking | » PageRank Check | » Twitter Card Generator | » Facebook Open Graph | » Social Media Shares | » Keyword Analyzer | » QR Code Generator | » IP Geolocation | » My IP Address | » Server Headers […]

strategy to improve digital marketing ROI
Digital Marketing

Digital Marketing Strategy: How to Improve digital marketing ROI in 2017

/

Adopt effective digital marketing strategy to improve your digital marketing ROI (Return on investment) in 2017. Digital marketing ROI is the main concern of emerging businesses. Business owners investing in digital marketing but they didn’t get targeted ROI due to lack of strategy planning at the start of marketing campaigns. Fundamentally, digital marketing ROI is the most challenged terms that effectively describe process of continuously improving marketing performance and profitability by applying deeper insights to maximize the effectiveness of strategic and tactical decisions. Those insights are generated from carefully designed measurements and financial assessments of ROI to ensure that the marketing contribution of profits exceeds the marketing investment while meeting appropriate short- and long-term objectives. Building an online marketing campaign is the strategic part of your job. when you know your audience well, but what makes every online marketing manager’s job difficult is when the picture of Return on Investment (ROI) arises. ROI is more than just a measurement; it is a process that helps a marketer to improve its marketing performance and profitability by using the insights gained through the effectiveness of the strategies. Focus on Digital Trends and Keep Monitoring Below Measures When Building Your Marketing Campaign Target incremental sales conversions and customer focus to optimize the digital marketing spend: Digital marketing has the advantage of tracking actions and behaviors but not always to the point of a sales conversion and customer value. Testing of targeting, offers, frequency, and messaging: that not only improve online marketing performance but can also be implemented in broader media channels. Using modeling to understand how offline media drives online behaviors and conversion rates. Assess the contribution of online marketing to offline sales: especially for digital content used in the “research” phase of the buying cycle prior to major offline purchases. Using modeling to detect the interaction effects: cross-over impact, and synergies between marketing tactics. Measure Your Targets in terms of Numbers To improve your digital marketing ROI,  first of all, you need to measure the KPI’s related with targets and verify them from different sources. It is always advisable to make your marketing campaigns easily quantifiable. This way it is easier to understand the changing customer behavior and market changes very quickly. When it comes to digital marketing, it is easier to make the different processes from planning to deployment stages measurable. If you can quantify it, the numbers compared to your expected outcomes will make ROI measurement easy and hence, improve the profit potential. A good measurement plan is always to mix basic tracking with advanced analytics. Focus on ‘Call to Action’ Today is the time to go for effective ‘Call to Action’ as the content is the king. If you are not focusing on your content then you must loose your targeted leads. SEO based landing pages with an effective call to action are the blood of online marketing. People focus what they see on screen and what’s relevant for them. Non-responsive, dull content will make you loose your sales. Mature Your Leads through Effective Social Media Blogging Social media is the essential part of your business not only to promote your business but to get most targeted leads on the permanent basis. If you can strengthen your social media presence with a good strategy, you can expect a good number of leads. Connect your social channel with your Blog. The State of Inbound 2014-2015 Report by HubSpot shows that companies that blogs are 13 times more likely to generate a positive ROI. Even in B2B, there is a huge shift in the preference for articles (around 70%) over ads to learn more about a company. Target Your Leads Through Effective SEO Strategy Search Engine Optimization – SEO is a great way to generate leads via your business website. SEO is made up of both onsite SEO and offsite SEO that both ‘move the needle’ so to speak on the amount of search engine referral traffic you receive. When done correctly, it can be the best bang-for-your-buck in terms of online marketing investment especially to bring ROI. Take care of below SEO tweaks before going to Digital Marketing Campaigns: Permalink structure – Make sure you have a sound permalink structure throughout your entire website. If your website is built on WordPress, be sure to set the permalink setting to %postname%. You can do so by going into Settings > Permalinks and choosing ‘Post Name’ from your WordPress Admin Dashboard. Be sure to include your targeted keywords in your post titles (without being spammy!). And the rest will take care of itself. Headings – Use proper headings throughout your website. Make sure there’s only one H1 heading per page. Also you follow the heading hierarchy when breaking up your content into sub-topics. Again, use keywords in your headings when appropriate. Mobile-friendly – Mobile friendly websites are the great way to target your leads as 90% people comes from mobile devices. Monitoring – Check your Google Webmaster Tools. for any queries, your website is already being displayed for but has a low click through rate. Experiment with different meta descriptions and call to actions for these queries. And see if you can improve the CTR on some of them. If so, your traffic can improve in a relatively short period of time. With this quick tip, as more people will be clicking through to your website. Higher CTR is also a ranking factor for Google. It may help your content move higher up in the rankings. It’s a win-win. Conclusion (Strategy to Improve Digital Marketing ROI): Above points are just the initial strategy targets to launch your digital marketing campaigns in order to improve ‘digital marketing ROI’. If you need any assistance to looking forward to hiring online marketing service to promote your business across boundaries. Let us know to take your business at next level through effective digital marketing campaigns. It will help to deliver targeted leads with effective ROI. The World most famous organization working online has proved to double their ROI. Here are the few articles that I read recently: Improve Online Marketing […]

Choose Digital Marketing Resume Keywords
Digital Marketing

Choose Digital Marketing Resume Keywords To Get Dream Job

/

Digital marketing resume keywords are important if you want to rank your resume on the first page of recruiting company database. Professional resume writing experts influence the focus on choosing the right resume keywords to get a dream job. “Resume keywords” may play a pivotal role to get a market-oriented job. According to the market requirements, many companies are using recruiting software to screen out potential candidates for job openings. In this regard, the resume keywords are the set of words that has been used by hiring managers to seek specific candidate according to job requirements. So by giving little attention to your resume keywords the probability of showing first in resume search will increase as many recruiters give preference to highly targeted candidates on the basis of the search result. According to CNN report, 51% of all resumes are processed via a tracking system that works by detecting keywords. These keywords are chosen based on what the recruiters are looking for in candidates, and are usually found in the job advertisement itself. With the increasing number of online submissions of resumes, turning to such system is an obvious solution for the recruiter to effectively screen out candidates.  How Can I Find the Right Keyword for Digital Marketing Resume Most comprehensive criteria to find right keywords is to pick power keywords from job descriptions. It’s worth to mention that focus on related keywords of a specific job because it will enhance the chance of visibility in search. Try to be Be specific and focus! The more focused and specific you are, the better chance you’ll have at being a good match. For example; If an employer/recruiter is seeking Digital Marketing Executive, it might do a keyword search through thousands of resumes to find candidates with experience in digital marketing and related subject. If you don’t have those words in your resume, you will be passed over and your resume will not rank on the priority list. To find keywords to use, take a look at some actual job postings. Search for job listings that match your background and experience. Then look at the keywords included in the job postings and incorporate them into your resume. This is the simple and easy way if you are targeting any specific job. But what, if you are looking for generic resume keywords to show your resume online. In fact, The best way to find keywords to incorporate in your resume is to use a job search engine to search for job listings. Check the results to see if you can find a common theme in the keywords listed in the job postings. Incorporate those keywords into your resume. To make it more organized, the best way is to use keywords in all your marketing/media communications, including resumes, cover letters, interview follow-up letters, executive profiles and more. Carefully integrate them into the text, when and where appropriate, to be sure you are communicating a complete message of who you are and what value/knowledge you bring to the organization. Let’s delve into few ideas about how and where to incorporate resume keywords: In the career summary at the beginning of resume However the summaries are the ideal section to highlight your most notable keywords, and you can do this either in a paragraph format or a listing of bullet items. By doing so, you’re quickly communicating your core qualifications for immediate impact. So use the power keywords in your resume summary. In job descriptions Use keywords to write powerful action statements, project highlights, achievements and more. Tools skills and professional expertise Mostly people take this section for granted which absolutely non-functional approach. Try to incorporate your skills and expertise according to job requirements tool. As we know, every job has been associated with the tool so focus to align your tools expertise according to job requirements. Check out some principles for using keywords in your resume The best source of keywords is the actual job listing, which is likely to contain many, if not all, of the keywords that an employer will use to search the resume database. Include plenty of keyword nouns and noun phrases throughout your resume. If you have a “Summary of Qualifications” section at the beginning of your resume, try not to repeat verbatim the contents of this section. If you are applying for technical positions, you can list your skills, separating each noun or phrase by a comma. In some fields, a simple list of skills does not sufficiently describe the job seeker’s background. Where appropriate, include accomplishments, as well, but be sure to include enough keywords to satisfy the computer searches. Reference examples: PROFESSIONAL SUMMARY: Digital Marketing Executive with 5 years of experience fully able to coordinate an organization’s online marketing strategies to improve digital sales. Capable of running successful digital marketing campaigns using social media and email marketing. Excellent content marketing skills to write SEO based content to target niche market audience. Use the Related Power Keywords in Skills: Data Mining, Inbound Marketing, Backlinking, Email Marketing, Online Advertising, Social Media, SEO – Search Engine Optimization, PPC Along with the focus on resume keywords, it’s recommended to pay attention to resume action verbs. Action verbs basically deliver power and direction. Compose a list of action verbs to use in your resume and cover letters. Here is the complete list of Power Resume Keywords to add in your digital marketing resume. By incorporating these techniques, I hope you will eventually have targeted resume according to recruiters perspective. Best of luck!!!

Scroll to Top