So do you need a “Logo design brief” to get information from your clients and customers?

Here is a simple step by step questions that you can easily ask to find related details before designing a logo. It will save your time and help you to design a perfect logo rightly matched with the client’s requirements.

Also easy for clients and customers to fill the information within 5 minutes. (Form is attached at the end of this post)

SEE ALSO: What Makes a Good Logo

What is Logo Design Brief and How Important is this?

Basically logo design brief is a type of form that you share with your clients and customers to record information to design a logo as per their requirements. If the information in the form is related, comprehensive and to the point then it will be easy for designers to do their work.

It’s a professional way to record all the details before starting the logo design process.

I heard from many new designers as they are working hard to design logos for their customers but in the end, the client is not happy as the design is not according to their requirements. If you are facing the same situation then you must need a professionally designed logo design brief. It will guide you to smoothly drive your logo process to move in the right way.

For every designer, a well-formulated logo brief is essential to incorporate in their business.

A good logo design is not PERFECT if it’s not matches the client’s requirements.

So let’s delve into it step by step…

1) Main Information about Business

This is very important to understand the client/customer business information before start designing. In this way, you can easily analyze their business type, competitors and related details to create a distinguished logo that will stand them uniquely among competitors.

  • Ask brief information about the business.
  • A business name that will appear on the logo.
  • Tagline

2) Define Logo Type

It will describe the nature of the logo like how the logo will execute. There are many different types of logo design so it’s relevant to ask about specific type according to the interest of your client.

For this, first, ask about the logo theme:

  • Masculine
  • Feminine
  • Semi Feminine

Next, you can ask about the logo design type:

  • Emblem
  • Abstract
  • Iconic
  • Lettermark
  • Mascot
  • Vintage / Retro
  • Badge
  • Monogram

Ask about logo tone:

  • Playful
  • Embellishing
  • Artistic
  • Minimalist
  • Modern
  • Luxurious
  • Mature
  • Youthful

Believe me, the above information will really help you to create a perfect piece that matched your client’s requirements in an easy way.

Types of logo

3) Ask About Design Inspiration

Many times clients have visualized their logo design so it’s a good idea to ask about their design inspiration. It will give a clear cut idea to design.

In my 10 years career, I have met many clients who knew about their logo but unable to design it so they give you the complete picture of how the design will look as final product. It’s essential to read their mind before starting your job. Many times people are obsessed with some famous design but they want similar with the unique look so check it out with them.

Getting design inspiration from client will help designers to understand the client visuals about their logo.

4) Know Color Preference

Knowing about the colors is also important to create the desired design.

Check out:

  • Preferred colors need to incorporate in logo design
  • Also, check the color combination (solid or gradient)

5) Preferred Font

Also, it recommended knowing about the preferred font. This will help you to create a clear picture of the design based on the preferred font.

As the trend of hand lettering and calligraphy logos are rising so ask about in length font details to manage your budget and time.

6) Ask About Target Audience & Demographics

Recommended knowing about the target audience and demographics of business as it’s global or local. In this way, you can create a logo as per the specified requirements. For example; if you are designing a logo for a makeup salon in Newyork then you can easily target the customers so the designing will become easier.

7) Mention Number of Concepts and Design Revisions

Another important part is to mention and discuss the number of concepts that you will design and revisions. In this way, the designers can easily manage their time and effort within the budget.

SEE ALSO: How Much For a Logo – Logo Design Cost

At dillenium, we offer 5 to 10 logo concepts to share with clients. The client has the option to make changes to the selected logo as per their requirements. We also share our logo design process with the client so they know they are getting the unique design of their custom logos. (Note: Premade logos are already designed and customize with clients details)

Thes question will help you to read more about client requirement as if they are inspired by someone or wants to have something similar but in a unique way then this question will guide in details.

8) Don’t Forget Timing & Budget

Here the designer needs to share information about timing and budget. Make sure there is no hidden cost otherwise it will create a dispute. It’s better to mention everything before the start of the project.

  • How much time would you take as a designer to design.
  • Specify the time and date to deliver.
  • Share a fixed amount cost or per hour if it applies.
  • Also, share the cost of revision if it applies.
  • Avoid hidden costs.

Focus on Simple Logo Brief…

It’s a simple and most comprehensive form of a logo design brief that you can share with your clients and customers to get targeted details before starting your logo design process.

Try to make it simple and to the point otherwise, it will frustrate and confuse your customers.

Here are the Main Logo Questions that makes a complete brief

Download Logo Design Brief – PDF 

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