If you are looking to grow business faster then here you can follow 4 engaging ways to make “blog media kit” content.
Today, when someone asks about your online credibility or about your blog success credentials to make business or collaboration then a professional blog media kit can make a big difference.
Here I am sharing 4 engaging ways to make blog media kit content for your blog to bring more business from potential client and customers.
A professionally written blog media kit template helps you to multiply business with potential clients. It’s a professional selling document like a resume that outlines the key aspects of your blog with the visibility of blog stats and related metrics. By using this media kit, you can get more engagements through advertisers and partners.
“Impression” is the first word that comes to mind after reviewing any media kit. To make it super impressive and powerful we need to more dig into it.
Next, “Presentation” is so important as it can add value to your blog credentials. Nicely presented data can make your credentials from ordinary to exclusive.
Here are the few elements that we need to focus on presenting and designing media kit template to market, promote and advertise to potential stakeholders. When we make blog media kit content then the bleow ways should be on priority.
1) Theme of Media Kit Template
I personally feel branding is so important at every place of marketing. So media kit template should reflect the Magento Themes of your blog/website.
Essential Elements of Blog Media Kit Template
- Layout should be well structured and organized.
- Theme should be well blended with your blog colors and graphics.
- Fonts should be easily readable.
- Information structure should be concise and comprehensive.
- Avoid complex structures (if you dealing with Word template).
- Margins should be well executed.
- Structure objects in a user-friendly way to make it readable.
- Theme must be showing engaging element to make it impressive and professional.
- Design your media kit theme by focusing on your target audience demand and requirements.
Here you can ask if you need Custom Media Kit Design for your blog.
2) Use professional and high-quality Graphics
A well-organized theme will create a room for your blog content. An essential element to make a professional theme more engaging and attractive is to use high-quality graphics.
Many time I saw blogger present good PrestaShop Themes media kit template to advertisers but their graphics are not up to the mark that makes it boring and non-professional. High quality, engaging and conceptual graphic can make a big difference to make your media kit distinguished among so many bloggers.
Sometimes, it happened as many bloggers take a template and add pictures by themselves without paying attention to graphics quality.
How should the Media Kit Graphics Look Like?
- It should not pixilated
- Use sharp images
- Best idea to use vector graphics
- It should not be stretched or contracted
- Dimensions should be proportionally defined
- Try to use transparent images
- Images should not be heavy in size
- Graphics should be well spaced
- Graphics should not intermingle with content layers
Here are some premade Editable Media Kit Templates that you can use as per your convenience
Few templates that you might like. Easily modify your blog color, font, and pictures. Available in Microsoft Word.
- Blue theme One Page blogger media kit template
- Multicolor electronic press kit
- Blogger media kit template – two pages blogger media kit
- Professional and Elegant Fashion blogger media kit template
- Attractive blogger media kit template
- Black and white theme media kit Template – Editable
3) Blog Media Kit Content
Media Kit content is the lifeblood of your media kit as it helps to understand about your blog credentials. I always recommend my clients to make it comprehensive, indulging and easy in getting better results. Here are the following sections that need to add in your media kit.
1) Business Logo Design
Your logo is your business identity. Add a sharp, vector and transparent logo image of your business blog. Give it a prime place in your media kit. Along with the logo, you can also add slider sort of graphics to communicate about your tagline, branding images or to showcase other related info. But it all depends upon your media kit theme layout and structure.
2) Brief detail ‘About Blog’
‘About Blog’ section will include brief details about your blog niche. This information is necessary for advertisers so make it impactful and engaging. For example, you are running travel blog then write about how many destinations you have explored in a specific time. If you are running food blog then write about your content details about your food categories.
For example, you are running travel blog then write about how many destinations you have explored in a specific time frame. If you are running food blog then write content details about your food categories and target audience.
Just share what your blog is all about and how you target your audience to reach them. Briefly, describe your goals and objectives. Make it unique and distinguished with your competitor’s blogs so the advertisers can take part in your blog.
3) Add section about Blog Author (optional)
You can include about author section if you are writing a blog with personal identity. It should be a short-bio just focus on your main details to indulge target interest.
4) Include Blog Statistics
To indulge other media presence or to get more business, you need to show your blog statistics in a media kit. In fact, stats help your audience to understand your growth rate.
To provide statistics, just focus on showing results of Monthly page views, unique visitors, subscribers, average time. These figures are important to get more business. You can get these figures from Google Analytics. If you have good rank then mention your Google page rank and Alexa ranking.
If you just start a new blog as a new blogger and growing with the numbers then mention your figures with a time frame.
5) Blog Demographics
If you have growing blog then must mention your blog demographics. Like the audience age group, their regional presence.
6) Social Media Account
Add your social media accounts along with the figures of followers and subscribers.
7) Use Testimonials
Add people reviews, feedback or testimonials about your work and services. It will help to improve your credibility and trust to make business with you.
8) Section for Collaboration and Partnership Opportunities
To get reliable partners and collaborators in your network, add following:
- Sponsor posts
- Sidebar ads
- Social media promotion
- Product Reviews
Check your requirements and add details accordingly. Also include policies, terms, and conditions surrounding your services.
9) Contact Details
Never ignore this part! add your contact details so the people can directly reach you as per their interest and need.
4) Focus on File Size
File size is important if you are presenting your media kit on web channels. I saw many kits that are not optimized and due to heavy size, it takes time to download. Focus on this area especially if you are design media kit through graphics software like Adobe Illustrator, Photoshop or Indesign. Create web compatible files through graphical software and optimize it before uploading on web channel. It will help to load faster.
Stay tuned for more post to grow your business as a blogger especially on digital channels. In the meantime, you might love this post: 5+ Editable Media Kit Template for Bloggers – Electronic Press Kit