It’s been recommended to understand the power of Google plus for business development as it’s providing challenging business facilities to grow small business in no time. Google plus (Google+) is a global social networking tool facilitating users to extend their business at next level. It’s toughest competitor of Facebook and Twitter and emerging as key player in an online marketing ecosystem. It allows businesses to create pages and develop relationships with prospects and customers on multiple levels. Individuals can add a brand to a specific Google plus circle, share a Google plus page with their network, and interact with the content posted by that company. For instance, users can +1 (or in other words, endorse) the updates a company publishes, leave comments, upload photos, and tag the brand in them. An interesting aspect of this platform is that its Hangouts feature enables companies to engage with fans, prospects, and customers through video conference calls.

First, I’ve been reluctant to use Google+ because I thought it was just a phase shift and advancement of Google in social networking. As Google don’t want to keep behind in any sort of technology development :). After explore embedding features, i realized it’s been blessed due to integrating with existing Google technology that has been used by billion of users. Like; Google emails and search engine on priority. Several features are similar with Facebook but they design the GUI by keeping the functionality of Twitter and Facebook which would be loveable feature for their audience. 

I am not going to delve out all the benefits in detail but listing few as bullet point to endorse the vision and power of Google plus that would be meaningful for bloggers, business developers and entrepreneurs.
How Google plus facilitating? 
Let’s check out..
  1. Pages can’t add people to circles until the page is added first or mentioned.
  2. Pages can be made for a variety of different entities, whereas profiles can only be made for people.
  3. The default privacy setting for elements on your business page is public so be concious if you are dealing with private contents.
  4. Google+ pages automatically un-follow you if you un-follow them.
  5. Leverage the power of +1 button which can be implemented on a wide variety of multiple points from your website, e-newsletters, sponsored Google advertising to YouTube. Video is a big factor as seen with Hangouts and Google TV. It makes sharing and recommending content even easier, especially seen with the integration of YouTube and Hangouts. This allows you to watch the video simultaneously with your friends and have a fun video chat with up to 10 of your friends.
  6. Pages don’t receive notifications via email, text, or in the Google bar.
  7. It improve the ideas of Google search intelligence
  8. Google+ brings to search is that results become much harder to cheat. It can more easily police who has a real profile and who is a spammer.
  9. It improves Click through rates (CTR).
  10. It provides better Search engine optimization at Google search engine due to compatibility.
  11. Customized synchronization to other social networking tools enable easy access and connect.
  12. It enables the concept of circles segmentation.