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8 Steps to Start a Photography Business Online – Photographer Guide

Hina Naz / August 9, 2017

If you are a professional “photographer” and feel interested to take your professional career at next level then being online with a professional look is the more lucrative option to show your skills and expertise to the world. Today, we are sharing best practices for photographers starting a professional photography business online. Professional photography market is so competitive and at the same time innovative. Being online with a professional touch is so important for every photographer that the reason why you see a variety of websites in the photography business. So you are ready to start your photography website to grow business leads. Let’s delve into it to get started by following 8 super easy steps: FOLLOW STEPS TO START PROFESSIONAL PHOTOGRAPHY BUSINESS ONLINE 1) Get a Professional Brand Name It’s recommended to get a professional brand name that will create your professional identity in an online world. Brand name should be engaging to get your audience interest in your business. I always recommend my clients to get the name that’s easy to call and pronounce. As a common practice, many photographers want to brand their business by using their name and it’s a good idea but make sure the name should be unique within a business niche. NEED BRAND NAME SERVICE 2) Register brand name as Domain Name After choosing a brand name the next move is to go for registering the domain name. Here you need to be cautious when selecting a domain name to decide the domain scope. For example; you are a professional photographer in New York city so you need to define your scope whether you are open for international assignments or only looking to get local projects. It all depends upon you and your requirements. If you are open to expanding the business worldwide the go with .com otherwise you can choose regional TLD to get noticed. Like; the domain could be like this: Jessicaphotograhy dot com Jeassicaphotography dot com dot ca Jeassicaphotography dot net You can easily register FREE domain name while registering the hosting service. But I always recommend my clients and customers to keep seperate company for domain and hosting just to keep away from potential hacking attempts. Security is always a priroty to get visible in online world. Steps to Find Available Domain Name To check the available domain, just follow the steps: Go to namecheap.com In search bar, write your possible domain Search it to check availability If it’s available then you can register it or you can freely register during hosting purchase. In this way, you can save $10. 3) Get Professional Hosting Services Hosting is the foundation of the website so it’s recommended to go for an economical and best hosting service provider. Never compromise quality on cheap or free services as it’s a matter of business reputation. By choosing best hosting service, you will get: Security (SSL) 99.9% uptime Backup services Server reliability Non metered bandwidth 24×7 Technical support Here I wrote an article to choose best hosting service might be insightful for you to review. Otherwise, you can use Bluehost services as it’s economical, easy to use and provide the fastest server with maximum uptime. Initially, you can choose Bluehost WordPress website package to move forward as your business grow then you can move to VPS or Dedicated hosting package. Here you can find steps to following the hosting registration process. 4) Design highly Responsive Website Now after registering the hosting, you need to do initial installations to setup WordPress from hosting Cpanel. A good web host provides 1-click install to ease your work. In above link, you can get a complete guide to do these setups. Designing a responsive website is the demand of current time. By showing static and non-responsive website, you need to struggle to get potential leads. Your website should follow the contemporary standards and user-friendly. A highly responsive website will include following features: Compatible with all browser SEO friendly High resolution Fully customizable Adaptable and easily integrated with new features and functions 5) Add Engaging Photography Website Theme Yes, this is important to have fully responsive and high-resolution photography website theme to show your business. Here you can see some good photography website themes to select for your website. List of Photography website Themes Uncode WordPress Photography Theme Twofold Stunning WordPress Theme Photography Soho Creative WordPress Photographer Website Theme Epix Photographer WordPress Theme Borano WordPress Photography Theme Ideal for Professional Photographers Take a Look! In the link list, you can find some good website theme for your business and easily implement in your website design to show you business and professional work. 6) Go for Content SEO Now you have designed your website and it’s time to work on website content. So far you have invested in your website as you take domain, hosting, theme and designing cost. But, your website is nothing without optimized content. If you are new to this then simply understand that whatever you show on your website in form of images or in content/text should be packed in a targeted keyword related to your audience. When you place optimized and targeted keywords in your website then people organically find it through the search engine. Simply understand this concept with an example; I am looking “best wedding photographer” in “NewYork” city so I will go to Google search and write “best wedding photographer in New York”. The result will show me thousand of website but I’ll only check few link that is at the top of the search. The websites that are visible on top of the search are SEO optimized website. Google has structured formula to rank a website on the basis of performance and content optimization. 7) Write Blog post about Photography Next step is to write blog posts about photography business – By writing a blog, you can share knowledge, wisdom, your experience, skills, and expertise to fellow photographer and with your readers. Blogging provides you the opportunity to show who you are, why you are a photographer, and what value you […]

5 Simple Steps to Find Catchy Business Name Ideas for Your Company

I must say, getting a clickable and catchy business name ideas become a nightmare as the great business names have already been taken or reserved. But, It’s not IMPOSSIBLE if you research the market by getting creative and thoughtful. Today, we are talking about 5 simple steps to find a catchy business name ideas for your company. So if you are going to start your business and looking to get catch business name then this post is for you. My target is to make it simple for you to find a name that can be engaging, clickable and adorable for your target audience to become your client or customer. What’s the Impact of Business Name? To understand the impact, let’s delve into the business name concept like what exactly the business name can make a difference in your brand success. Basically, a name is the first impression! That encourages people to make business with you. So whatever the name you choose it should relate to your brand in a powerful way. If you are able to find the great business name ideas so it could be a miracle for your business success. Twitter, Flickr, Salesforce, Infusionsoft, Acer, Dell and many others have created a big influence on our lives. So be smart in getting your business name. I always recommend my brand naming clients that before brainstorming the business name you need to do little effort to create brand values as it will help to create brand awareness about the business, product or service. For example; you are going to start beauty and spa so the brand should be recognized by focusing on the core concept of the business. It should not relate to any other medium of beauty like you cannot mixed-up the concept with style, makeup or others. This is the main theme that creates a great business name that helps to grow businesses with targeted clients and customers. So once you have your basic specifications, descriptions, core values, agenda and mission with you then you are ready to research the name. Here are the few brand naming posts that might be helpful for you: How Dillenium Helps to Create Catchy Brand Name Ideas 6 Ways to Find Good Domain Name for Your Blog or Website How to Choose Clothing Brand Names Idea for Business Startup I recently watch Gary Hoover video regarding business names and I loved it. 1) Evaluate Your Brand Market Yes, it’s important before curating your business name. If you talk with brand name consultant to get a name they will ask you about these questions like; What’s the scope of your business How do you want to create your market position How’s your brand manage the market distinction This seems like a heavy duty questions but it’s important to gauge your brand market that will create your persona among your competitors. So, if you are trying to find your business name by yourself so it’s recommended to ask you first to make things concise to move for a business name. To make it simple, just focus on; like you want to have a global presence or you want to go for regional business. Now the next step is to move on to do research on target customers. 2) Evaluate Your Target Customers As you already research your brand market so now you have to find about your target customers. Like; Is it regional or global customers? Their demographics Men/women/or both What would be the average age of your target audience Above question will help you to get more precise and target with your name creation. For instance; you are going to start a baby boutique with a global presence so above question will easily help you to target your market customers. 3) Make a List of Brand Competitors Now as you already make your mind about your market and customers now time to do a research on brand or business competitors. Make a list of competitors on the basis of their business precedence by target their growing market. This step is necessary as it will help you to understand their brand positioning in the market. For instance; you are going to launch a baby brand from New York as a global business so you need to find out the list of big brands or the small business brands who already doing the same business. Relate your business with the list and take inspiration with growing brands but be original and unique as you are going to establish your presence among your competitors in a dynamic and distinguished way. So now you are ready to research your business name. 4) Start Working on Name Research to Get Catchy Business Name Ideas Be remember, naming is an art! A professional word-artist ethically understands to play with words. But there are some rules that make the naming system easy. To do a name research, make a two column list. Keyword based names (e.g; Stella baby boutique) Brandable names (Giggles – tagline [baby wear]) There are so many sources that you can use to draw your inspirational business name. Research on the internet, take help with books or talk with people. Be creative and don’t limit yourself. Think beyond the limit and List out all the possible names. Here are some tips to qualify good names: Don’t write confusing words in your list Simple and short names are in trend Avoid long tail names Don’t write complex name Ignore difficult names Make sure names are easy to call Should be memorizing Easy to spell Name tone should match with business Should be unique and distinguishable Attractive and clickable as per the business theme Name should be white label Don’t mix name with other brands or business name Name should be legal Domain name should be available “Need Help to Get Your Custom Brand Name” 5) Choose Preferred Name So guys now you have a list with you and it’s time to shortlist the favorites. Check their […]